AMAZON CASE

•437 to 79
FROM LOSS of 437 million dollars to NET
INCOME of 79 million dollars in sep 2015.
 Only reason
• Cloud computing business
 AMAZON WAS
• Online book store in 1995 then enter into
consumer goods, cloud computing and
technology business
 Amazon model was based on
• Low price
• Fast delivery
• Wide variety

+
Third party retailer service for promotions and
marketing
 But history is not so rosy
• Co market share was good but suffering loss
• Highest in 2014 when they invested 12% on
technology & content
• Now analyst started questioning their model
of “ growth now and profit later”