Strengths

• The biggest strength of the company is their brand name. Many consumers
often opt for Nokia than any other brand because of the reliability, durability
and creativity their phones provide.
• Most of the Nokia’s highly qualified personnel have teamed up with
Microsoft’s experts as a part of acquisition deal.
• The phones provided by Nokia have a much higher re-sale value compared to
other mobile phones brand.
• Many of the Nokia’s products are easy to use and are usually coupled with a
variety of handy accessories.
• Products offered by the company are available in all price ranges.
• Experience-142years old company and it has leading experience.
• Strong customer relation- they have strong knowledge about their customers.
 Weaknesses
• The company, though, is often criticized for poor after sales services.
• Took a lot of time to enter the highly productive and booming smartphone
market. As a result the company lost a lot of its once huge market share.
• The Finnish mobile company has made comparatively lower profits due to drop
in sales that result from tough competition. According to statistics, the company
profits have fallen by 7% in the second quarter of 2014.
• There are slumps in the company’s development with its Windows Lumia range
of smartphones because of constant competition from rivals Android and iOS.
• Low performance of smartphones- not very high in quality.
• Poor designed smartphones- do not allow them to attract more new customers.
• Low sensitivity to industrial changes- they are not very much sensitive and
responsive to the new changes to user expectations.