CHANGE MANAGEMENT

Some questions are related with culture:

 What is culture?
 How culture can be developed?
 Can culture be managed?
 What is the significance of culture in
business?
 What is the significance of culture in change
management?
 How “change” can be the part of culture?
The function of culture management
during a process of change is to
implement and sustain changes.
 “I don’t know how it started,
either. All I know is that it’s part of
our corporate culture.”
 CULTURE SCREEN
 Rules and Policies
 Goals and Measurement
 Customs and Norms
 Training
 Ceremonies and events
 Management Behaviors
 Rewards and Recognitions
 Communications
 Physical environment
 Organization Structure

QUESTION:
Do these elements have some connectivity with org. culture?
Activity:

 Take one example. A retail organization, for instance

 Makro, wants to change (improve) customer service
in comparison with the competitors.
 Can this change be made the part of culture or
sustained in the organization for longer period of
time?
 If yes, how?

(Hint: Can culture screen be used)

 Identify implementation actions, action plans, and
Implement the action of culture screen elements that
require changes.

 Measure the impact. (Periodic measurement,

tracking progress, achievements of goal)

 Continue to manage cultural components to

reinforce change
 ESTABLISHING VARIABLE WORK HOURS
Read the case and present as per following
Instructions:

 Background of Case
 Problem Identification
 Change Methodology
 Implementation Strategy