CHANGE MANAGEMENT –

CULTURE
BY:

DR. AAMIR FIROZ SHAMSI

Business Studies Department, BUKC

Things to Ponder..

1. What is culture?
2. How culture can be developed?
3. Can culture be managed?
4. What is the significance of culture in business?
5. What is the significance of culture in change management?
6. How “change” can be the part of culture?

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The function of culture management during a
process of change is to implement and sustain
changes.

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“I don’t know how it started, either.
All I know is that it’s part of our
corporate culture.”

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CULTURE SCREEN

 Rules and Policies

 Goals and Measurement
 Customs and Norms
 Training
 Ceremonies and events
 Management Behaviors
 Rewards and Recognitions
 Communications
 Physical environment
 Organization Structure

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QUESTION:
Do these elements have some connectivity with
organizational culture?

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 ACTIVITY

 Think of an example case. It could be from your own

organization.
 A retail organization, for instance Makro, wants to change
(improve) customer service in comparison with the competitors.
Can this change be made the part of culture or sustain in
organization for longer period of time? If yes, how?

(Hint: Can culture screen be used)

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CULTURE SCREEN (cont.)

 Identify implementation actions of culture screen elements

that require changes.

 Measure the impact (Periodic measurement, tracking

progress, achievements of goal).

 Continue to manage cultural components to reinforce

change.

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Case Study - Establishing
Variable Work Hours
Read the case and present as per following:

 Background of Case
 Problem Identification
 Change Methodology
 Implementation Strategy

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 Think Tank…

o Does culture need to align with change or

the change needs to be aligned with culture?

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ANY QUESTIONS?
THANKS

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