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INDIVIDUAL
TRANSACTION VS
AGGREGATE
LEVEL

Advantages
• User friendly
• Quicker to access
• A more detailed Data
Analysis
• Efficient decision making
Disadvantages
• Large Amounts of data
• Irrelevant data present
• Difficulty in data analysis
ANALYSIS ON
SOCIAL MEDIA
EFFECT
• The Numbers Don’t Lie

• Pro Athletes Boosting


Brands

• Finding the Right Match


Q. CROSS-
CHANNEL
MARKETING
• Advanced and technologically
active marketing

• Gather data regarding and of


customers

• Use of in-store technology

• Ability to promote ads on Social


Media

• Ability to reach out to


customers
DATA AND
DYNAMIC
PRICES
• Earnhuge amounts of profit
margin through transformation of
market

• Can track immediate changes in


market trends

• Such shifts can affect brand value

• This can lead to dissatisfied


customers

• Market Monopoly or War prices


THANKYOU!
ANY QUESTIONS?

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