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  • Group 2 - Green & Societal Marketing

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    Lance Wangru
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    This document discusses green and societal marketing. It aims to teach about the meaning and objectives of green marketing, as well as strategies businesses can use. Green marketing focuses on promoting environmental benefits and ensuring products are safe for the environment. It brings benefits like improving credibility, entering new markets, long-term growth, and a positive public image. Common green marketing strategies include sustainable design, green pricing, sustainable packaging, and green positioning. The document also provides examples of green products and packaging.

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    Group 2- Green & Societal Marketing (1)

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    This document discusses green and societal marketing. It aims to teach about the meaning and objectives of green marketing, as well as strategies businesses can use. Green marketing focuses on promoting environmental benefits and ensuring products are safe for the environment. It brings benefits like improving credibility, entering new markets, long-term growth, and a positive public image. Common green marketing strategies include sustainable design, green pricing, sustainable packaging, and green positioning. The document also provides examples of green products and packaging.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views37 pages

    Group 2 - Green & Societal Marketing

    Uploaded by

    Lance Wangru
    This document discusses green and societal marketing. It aims to teach about the meaning and objectives of green marketing, as well as strategies businesses can use. Green marketing focuses on promoting environmental benefits and ensuring products are safe for the environment. It brings benefits like improving credibility, entering new markets, long-term growth, and a positive public image. Common green marketing strategies include sustainable design, green pricing, sustainable packaging, and green positioning. The document also provides examples of green products and packaging.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 37

    GREEN & SOCIETAL

    MARKETING:
    REAWAKENING THE
    WORLD THROUGH
    MARKETING.
    Opening
    Prayer
    By: John David Veranda
    National
    Anthem
    CvSU
    Hymn
    Learning
    Objectives
    ● Learn the meaning of Green and Societal Marketing.
    ● To know the objectives and goal of Green Marketing.
    ● Define the benefits of Green and Societal Marketing.
    ● Learn the different Strategies under Green Marketing.
    ● Businesses involve in Green Marketing
    ● Examples and characteristics of Green Products
    Our Resource
    Speakers
    Dana Mikaela M. Ramos Erish Mae M. Francisco John David B. Veranda
    What is Societal
    Marketing?
    • Gives emphasis on the long- term
    well-being of society as a whole.
    • This includes green campaigns that
    focuses on environmental issues and
    ensuring company products are
    safe for the environment.
    So what do
    industries/
    business contribute
    to the
    environment?
    Did you
    know?
    What is Green
    Marketing?
    This term is used in the late 1980s
    and early 1990s

    Selling products or services by


    highlighting their environmental
    benefits

    A brand’s ability to satisfy


    customers needs with maximum
    harm to the environment.
    OBJECTIVES / GOALS OF GREEN
    MARKETING

    Avoiding Reinventing Making green while Changin Creating eco-


    waste products being green g friendly messaging
    process
    BENEFITS OF GREEN
    MARKETING

    Improves credibility An opportunity to enter Long- term growth


    new market

    Improves health
    Cost effective Positive public image
    products

    Good for the


    Competitive edge Room for innovation
    environment
    GREEN MARKETING
    STRATEGIES
    Sustainable
    design
    GREEN MARKETING
    STRATEGIES
    Sustainabl
    e Responsibility
    design
    GREEN MARKETING
    STRATEGIES
    Sustainabl
    e Responsibility
    design
    Green Pricing
    GREEN MARKETING
    STRATEGIES
    Sustainable
    design Responsibility

    Green Pricing
    Sustainabl
    e
    packaging
    GREEN MARKETING
    STRATEGIES
    Sustainable
    design Responsibility

    Green Pricing
    Sustainabl
    e
    packaging

    Green
    Positioning
    GREEN MARKETING
    STRATEGIES
    Sustainable
    design Responsibility

    Green Pricing
    Sustainabl
    e
    packaging

    Green
    Positioning

    Green
    Disposal
    BUSINESSES INVOLVE
    IN GREEN
    MOVEMENT
    CHARACTERISTICS OF
    GREEN PRODUCTS
    ● Products are naturally grown ● Products that do not harm or
    ● Recyclable, reusable, and pollute the environment
    biodegradable ● Products that are not tested
    on
    ● Products containing recycled
    animals
    contents and non-toxic chemical
    ● Products that have eco-friendly
    ● Products contained approved
    packaging, i.e reusable, refillable
    chemicals
    containers, and etc
    EXAMPLES OF PRODUCT AND PACKAGING
    THAT ARE ECO-FRIENDLY
    Q uestion
    and Answer
    Awarding
    of Certificates

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