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  • Komunikasi Persuasi: Vina Mahdalena, S.I.Kom., M.Si

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    Fadhila Amani
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    Pert 1 Kompers

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    5 views6 pages

    Komunikasi Persuasi: Vina Mahdalena, S.I.Kom., M.Si

    Uploaded by

    Fadhila Amani

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 6

    KOMUNIKASI PERSUASI

    Vina Mahdalena, S.I.Kom., M.Si.


    DEFINISI
    I define persuasion as a symbolic process in which communicators try to convince other people
    to change their attitudes or behaviors regarding an issue through the transmission of a
    message in an atmosphere of free choice.
    (Perloff, 2010)
    5 KOMPONEN
    1. Persuasion Is a Symbolic Process
    2. Persuasion Involves an Attempt to Influence
    3. People Persuade Themselves
    4. Persuasion Involves the Transmission of a Message
    5. Persuasion Requires Free Choice
    PERSUASI VS KOERSI
    MEMAHAMI DAMPAK
    KOMUNIKASI PERSUASI
    • Shaping
    • Reinforcing
    • Changing
    THANK YOU

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