Business Idea

MatchMade
 Connect individual artists, micro influencers and freelancers with clients, small businesses

and workshop organizers respectively

 The platform aims to provide opportunity to the various artists, micro influencers who are

looking to earn by utilising their skill

 Platform Business Model
Transactional marketplace that connects demand and supply

Platform model to leverage network effect

User acquisition, expansion, conversion and retention to be driven using the

platform itself (product led growth)

APPLICATION OVERVIEW

Application users should get Service Providers & Service provider & consumer Subscription fee/commission
listed on the platform consumers to specify their to be paired based on mutual will be deducted per each
respective categories after interest successful match
getting listed
 Key Stakeholders and their roles
Service PROVIDERS CONSUMER
Artists Micro Influencers Free Lancers Individual Clients Small Business/ Start- Workshop
Beauty Graphic Designer
ups Organizers
Singer Restaurants and Cafe
Beauty Products Café Owners
Dancer Fashion Painter Hotels
Food Products School/Colleges
Stand-up Comedian Travel Art and Craft Pubs and Bars
Organic/Herbal Products Corporates
Storyteller Food Photography Wedding Planners
Fashion outlet Hotels
Poet Photographers Chef Event Organizers
Sports/Gym/Fitness Big Societies
Instrument Player Environmentalist Doodling Educational
Institutions Technology
Mimicry Sports and Fitness products/Courses
High worth individual
Bloggers/Vloggers Technology
Register and post their needs for providers. Once the algorithm shows
Hired by Clients to Contacted by Small Free lancers are them the list, they can swipe right with their favourite ones. If they get
perform at their Businesses to market contacted for swipe back, it’s a Match.
location on desired their products and conducting
date and time scale up the business workshops on their
forte
 Business Model Canvas for the New Platform
Key Partners Key Activities Value Proposition Customer Relationship Customer Segments

 Service Provider  Marketing & Advertisements  Quick search and  Referral rewards  Artists(content

 Consumer  Platform development and reliability  Loyalty memberships creators, musicians)

 Payment Gateway maintenance  Trusted partners with  Small size businesses

 Business for advertising  Validating artists’ identity background check (clubs, restaurants)
 Linking to social network  Opportunity to first timers  Freelancers
accounts and newbies Channels (developers,
designers)
Key Resources  Social media
 Team for building the platform  Indirect: Referral through
 Client Network ( clubs, restaurants, other hosts) users

Cost Structure Revenue Streams

 Product development of the platform  Subscription based model (Influencers)

 IT infrastructure/license  Commission for a successful match (Artists and freelancers)
 Advertising  Ads (banner space to be provided to event management companies,
small enterprises, restaurant owners, etc)