Operation Management

Assignment
HealthCare Industry
 Introduction

 The healthcare industry is one of the world's largest and fastest-growing

industries
  The healthcare industry also called the medical industry or health
economy
 The health care sector includes companies that produce medical goods, such as
drugs and medical devices, and companies that provide medical services, such as
health insurance or hospital administration. 
 The COVID-19 outbreak has severely affected the healthcare ecosystem across the
globe
 The demand has been surging for essential healthcare equipment; however, the
supply remained low. Countries are unable to meet the demand which has been
surged owing to the increasing number of hospitalizations due to COVID-19.
 Current Competitors
 Healthcare Global Enterprises Ltd.
Its incorporated in the year 1998, is a Small Cap company operating in Hospitals &
Allied Services sector.
 Apollo Hospitals Enterprises Ltd.
Apollo Hospitals was established in 1983 by Dr. Prathap C Reddy, renowned as the
architect of modern healthcare in India.
As the nation’s first corporate hospital, Apollo Hospitals is acclaimed for
pioneering the private healthcare revolution in the country.
 Aster DM Healthcare
Aster DM Healthcare is a publicly traded Indian conglomerate health care
provider founded in 1987 by Azad Moopen who hails from Kerala, India.
The company is headquartered in Dubai, United Arab Emirates. 
 Dhanvantri Jeevan Rekha Ltd.
Dhanvantri Jeevan Rekha Ltd. Now puts Meerut on the National road - map for
health care services.
 Dolphin Medical Service Ltd.
Dolphininn was founded with a lofty ideal of providing quality Medical Services to
improve the quality of life of the people through better health, in the last decade of the
20th century by renowned medical technologists.
 Dr. Agarwal's Eye Hospital
It is a chain of eye specialty hospitals in India headquartered at Chennai, Tamil
Nadu. It was founded by Jaiveer Agarwal with his wife Tahira Agarwal in Chennai.
 Threat of new entrants

 New entrants in the healthcare market could snatch billions of dollars of revenue
from traditional healthcare companies

 If the traditional companies do not move faster to provide services in the setting
consumers want.

 Filling gaps between consumer expectations and the current medical

infrastructure provides many opportunities for new entrants to move into global
healthcare with fresh ideas and skills. 

 
 Bargaining Power of Suppliers

 In this atmosphere of uncertainty, the biggest risk faced by all nations is

the potential breakdown of their healthcare system, resources and supply
chain.
 COVID-19 impacted countries have witnessed a dramatic demand for
medical supplies, test kits, respirators, masks, tubes, robes,
thermometers, hazmat suits and health workers precisely at a time when
the traditional global supply chains are shutting down.
 There needs to be an acceptance of the reality that an excellent
healthcare system for normal times will not guarantee excellent
healthcare during a pandemic.
 Threat of substitutes
 The threat of substitution is dynamic and ever-changing in today’s
technological world. There are new inventions every day that may
significantly threaten a standard of the industry—and even replace them.
 Current hearing evaluation and hearing healthcare product/distribution
trends;
 Brand and product loyalty of consumers;
 Patient-provider relationships;
 The relative price for performance benefit (ie, value) of the substitutes, and
 Modification of government regulations that change the rules of hearing
healthcare practice.
 Customers
The bargaining power of buyers—in our case, hearing healthcare
consumers—determines how they can impose pressure on product or
service price margins and sales’ volumes.
 When buyer power is high, consumers of a particular product or service will
shop around for the best deal, causing downward pressure on prices. This
is especially true if the community’s suppliers are perceived by consumers
as essentially the same.
Switching to another practice means lower costs.
The hearing healthcare community is comprised of many small operators.
The supplying practices/clinics operate with high fixed costs.
Switching to an alternative product is relatively simple, making price a minor
issue.
When buyers are price-sensitive.
THANK YOU
Afsana Begam.M

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