Professional Documents
Culture Documents
Questions:
1. Suggest suitable marketing mix to launch the new coffee tablets
2. Explain the need for undertaking marketing research before launching the coffee tablets
Reference
1. s
Marketing Management: The Millennium Edition, Kotler. P, Prentice – Hall
2. Marketing Management: An Asian Perspective - 5th Edition by Philip
Kotler, Kevin Lane Keller, Ang Swee Hoon, Leong Siew Meng, Tan Chin Tiong
3. Ramaswamy V.S. and Namakumari S. Marketing Management –
Planning, Implementation and Control, 5th edition, Macmillan
4. Principles of Marketing, BMS Series, Vipul Prakashan
5. https://marketing-insider.eu/marketing-explained/part-iii-designing-a- cust
omer-driven-marketing-strategy-and-mix/product-life-cycle-strategies/
6. https://marketinglessons.in/role-of-brands-and-scope-of-branding-philip-
kotler-summary/