Group members:

Jamilah Campo
Simone Ferret
Denecia Ransome
Keiron Ramsey
History
Taste Budz, Inc. was founded in 1972 and owns,
operates, and franchises more than 900 restaurants in
the United States and around the world.
The company and its franchisees employ more than
50,000 full- and part-time team members.
Revitalization will appeal to loyal core guests while
attracting a new generation of consumers. 
SWOT Analyis
 
 A SWOT Analysis is a strategic planning method to
evaluate Strengths, Weaknesses, Opportunities and
Threats involved in business venture.
 Strengths
Strengths: characteristics of the
business or team that give it an
advantage over others in the industry
 All franchisees are independent, full-
time operators and Taste Budz was
named Entrepreneur's number-one
franchise in 1997. They have global
locations in all major airports, and
cities, along the highways, tourist
locations, theme parks and inside
Super-Mart.
 The restaurant has a good lease so
therefore rental costs are low and
labour costs are controlled.
 They have an efficient, assembly line
style of food preparation. In addition
they have a systemization and
duplication of all their food prep
processes in every restaurant.
Weaknesses
Weaknesses are also found internally like
strengths. Weaknesses, however, can
limit a company’s potential.
 Little or no emphasis is placed on
training employees on exceptional or
good customer service. As a result, high
quality standards of service are not
always met.
  Employees are disloyal to the
organisation due to the low salaries and
benefits offered. As a result, there is a
high turnover of employees.
 Over the years, Taste Budz usually took
a long time to be innovative and offer
new products. The chicken sandwich
was introduced long after the chicken
meals. The other products such as fish
fillet sandwiches and jerk chicken were
gradually introduced.
Opportunities
Opportunities:  considered external forces
that just like strengths can be very
helpful to achieving your goals.
 They have industrial, restaurant
settings; they could provide more
upscale restaurant settings, like the one
they have in New Town Place on
Langeway, to appeal to a more upscale
target market.
 Provide optional allergen free food
items, such as gluten free and peanut
free.
 In today's health conscious societies the
introduction of a healthy hamburger is a
great opportunity. They would be the
first QSR (Quick Service Restaurant) to
have FDA approval on marketing a low
fat low calorie hamburger with low
calorie combo alternatives. Currently Mc
Fry’s and its competition health choice
items do not include hamburger
Threats
A Threat is any unfavorable situation in the
organisation’s environment that is potentially
damaging to it strategy.
 Recent studies have shown that fast food
chains have been constantly drawing
customers away from casual dining chains in
recent years. Since many economic changes
occurred many people are simply less inclined
to spend money on dining out.
 Patty King is also a major threat owing to the
activities in which business engages. These
activities include lower pricing, greater
quantity and quality, and market availability.
 They are a benchmark for creating "cradle to
grave" marketing. They entice children as
young as one year old into their restaurants
with special meals, toys, playgrounds and
popular movie character tie-ins. Children
grow up eating and enjoying Taste Budz and
then continue into adulthood. They have been
criticized by many parent advocate groups for
their marketing practices towards children
which are seen as marginally ethical.
PESTLE Analysis
Originally designed as a business environmental scan,
the PEST or PESTLE analysis is an analysis of the
external macro environment (big picture) in which a
business operates. These are often factors which are
beyond the control or influence of a business,
however are important to be aware of when doing
product development, business or strategy planning.
Political
Political factors are how and to  
what degree
a government intervenes in the
economy. Specifically, political
factors include areas such as tax
policy,labour and political
stability. Political factors may also
include goods and services which
the government wants to provide
or be provided (and those that the
government does not want to be.
Furthermore, governments have
great influence on
the health, education, and
infrastructure of a nation.
Economic
Economic factors
include economic growth,
interest rates  and the inflation
rate. These factors have major
impacts on how businesses
operate and make decisions. For
example, interest rates affect a
firm's cost of capital and
therefore to what extent a
business grows and expands.
Exchange rates affect the costs
of exporting goods and the
supply and price of imported
goods in an economy
 Social
Social factors include the
cultural aspects and include
health consciousness,
population growth rate, age
distribution, career attitudes
and emphasis on safety. Trends
in social factors affect the
demand for a company's
products and how that company
operates. For example, an aging
population may imply a smaller
and less-willing workforce (thus
increasing the cost of labor).
Furthermore, companies may
change various management
strategies to adapt to these
social trends (such as recruiting
older workers).
Technological
Technological factors include
technological aspects such
 automation, technology
incentives and the rate
of technological change.
They can determine barriers
to entry, minimum efficient
production level and
influence outsourcing decisio
ns. Furthermore,
technological shifts can affect
costs, quality, and lead
to innovation.
Legal
Legal factors
include , consumer
law, antitrust
law, employment law,
and health and safety law.
These factors can affect how
a company operates, its costs,
and the demand for its
products.
Environmental
Environmental factors include
ecological and environmental
aspects such as weather,
climate, and climate change,
which may especially affect
industries such as tourism,
farming, and insurance.
Furthermore, growing
awareness of the potential
impacts of climate change is
affecting how companies
operate and the products they
offer, both creating new
markets and diminishing or
destroying existing ones