KFC

ARYAN MUKADAM
TYBMS-84
MARKETING
BRAND POSITIONING
PRICING STRATEGY
MARKETING STRATEGY
With an innovative approach to
marketing and consumption
patterns through value-added
menu improvements, KFC’s aims
to significantly improve market
share in key markets through
continually improving customer
satisfaction and attracting new
customers through cost savings,
operational efficiencies and
improving brand awareness
BRAND ASSET VALUATOR(BAV)
Brand Asset Valuator (BAV) is a
metric applied for the
measurement of brand value of
an entity. Brand Asset Valuator
was developed by an agency
called “Young and Rubicam”.
BAV measures a brand under the
2 broad heads of: ... Brand
Vitality which refers to the
current and future growth
potential that a brand holds in it.
CHANNEL OF DISTRIBUTUION

Suppliers Company Franchisees

BRAND EQUITY OF KFC

Brand
Element

Brand
Loyalty

Brand Brand
Awarenes
Association
s
BRAND VALUE CHAIN
ANALYSIS
THANK YOU
ARYAN MUKADAM - TYBMS
84