Introduction

 The Emirate of Dubai is the second largest of the seven United Arab Emirates but
has the largest population with over 3.33 million inhabitants.

 Situated on the Persian Gulf coast of the UAE.

 It is full of beautiful man-made attractions and extraordinary deserts.

 It is sometimes called as the “City of Gold”.

 It constantly competes with itself, trying to magnetize tourists to a dream-like world

of attractions.
 History & Culture
 Deeply rooted in Islamic traditions that shape a UAE national's lifestyle
 The most religious time of the year in Dubai is the Holy Month of Ramadan
 The visitors are advised to dress appropriately
 The official language of the country is Arabic
 Historic Timeline:
1966- Dubai discovers its own oil
1968: Dubai begins exporting crude oil and petro-dollar
1985: Dubai plans its reinvention as a tourist destination
1999: One of the tallest hotels in the world, the Burj Al Arab opens
2003: Dubai is recognised by IMF and the World Bank, as a financial hub
2009: Dubai Mall, the world's largest shopping mall is inaugurated
2010: Burj Khalifa, the world's tallest skyscraper opens
2017: Dubai Safari Park is opened to public
 Tourism Places
 Burj Khalifa
 Palm Jumeirah
 Desert Safari with BBQ Dinner
 Dubai Aquarium and Underwater Zoo
 Dubai Fountain
 Dubai Mall
 Burj Al Arab
 Dubai Marina
 IMG Worlds of Adventure
 Dubai Dolphinarium
 Dubai Frame
 Challenges for MMT
• Increasing number of competitors especially in the railways & buses domains.
• Govt. digitising their own railways website.
• Thinner margins due to high marketing spent.
• Refund process are complicated and time taking