Assignments/ projects-1

• Not more than 3-4 students per group

• Identify 3-4 key players in an industry
– Study & present their digital marketing practices
• Website / social media / mobile
– Identify best and poor practices
– Reasons for success
– Industries / companies should not be repeated
– Industries / companies chosen by each group
must be submitted by session 20th Jan.
 Make use of
• Website grader
• Similarweb.com
• Rivaliq.com
• Fanpagekarma.com
• Socialmention.com (or) app.brand24.com sentiment
analysis)
• www.mentionlytics.com/free-brand-monitoring/
• Socialbakers.com
• Socialsamosa.com
• Twitter tools like TweetDeck/ Twitonomy
• Moz.com
• App store for mobile apps
 Outcome
• A short term project on digital marketing practices of
________industry
• Individual reports by __
– Detailed report on each company
– Relevant data using the tools mentioned in previous slide
– Individual reports must also contain some key campaigns on each platform
and recommendations for the company for each platform
– Create a “Google ad” for the company
• Group presentation
– Summary data first for each platform
– Key campaigns on each platform
– Discussion / interpretation
– Roll number of each student and the company chosen by
him/her should be clearly mentioned on the first slide of
presentation
 Assignments/ projects-2
• Develop a marketing and communication plan for a new product
– Use data from Euromonitor / other sources to undertand current
consumer behavior w.r.t. that category
– Suggest a digital marketing plan and its integration in the overall
marketing plan
– Must contain some example/dummy campaigns