AP Resultados EEPDV 03 16

Resultados Estudio de Ejecución PDV
Agua Pura
Marzo 2016
Nuestros Pilares
• Rentabilidad
• Volumen
• Servicio al Cliente
• Recurso Humano Motivado, Comprometido y Capacitado

Share Nacional EEPDV
Total Pais
60%
56.2%
54.5% 54.6% 54.8% 55.5% 54.1% 53.2% 54.7% 53.8%
53.3%
51.4% 50.2% 49.3% 49.0% 50.0%
50%
La Variación en los resultados 2015 vs. 2016 se
debe que a partir de enero 2016, se está midiendo
exclusivamente Agua Pura (no se incluye
Saborizada como en el 2015)
40%
32% 31% 32% 31%

28% 29% 29%
30% 27% 27% 26%
25% 26%
23% 24% 23%
20% 22% 21% 22%

21% 20% 20% 20%
19% 18% 18% 18% 18% 18%
17% 17%
10%
2% 1% 2%
1%
0%
Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16
AQUA SALVAVIDAS CIELO

SCANDIA SHANGRILA WATTA
Share por Presentación Nacional
Total Pais
50%
A nivel nacional Cristalina 350ml alcanza el 4% de share of market
46%
45% 44%
43%
41%
40%
40%
40%
35%
30%
25%
18%
20%
18%
17%
17%
17%
17%
16%
16%
16%
16%
15%
15%
15%
11%
10%
9%
9%
9%
10%
8%
6%
5%
4%
4%
4%
5%
4%
3%
3%
3%
3%
3%
3%
3%
3%
3%
3%
2%
2%
2%
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
0%
APS Pachoncito APS 20 oz APS Litro Cristalina 250 Cielo 375 Cielo 625 Cielo Lt Aqua 20 Aqua 500
oct-15 nov-15 dic-15 ene-16 feb-16 mar-16
Cobertura a Nivel Nacional x Marca
Total Pais
90%
77% 78% 78% 78% 79% 79% 77%

80% 76% 76% 76% 76% 76%
71% 72%
69%
70%
60%
50%
39% 38%
36% 36% 37% 37% 35% 36% 36% 35% 35%
40% 35% 35% 34%
32%
36% 35% 35% 37% 36%
30%
32% 34%
30% 31% 30% 30% 32% 30% 31% 32%
20%
10%
0%
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Cobertura a Nivel Nacional x Presentación
Total Pais
90%
80% 78%
76%
75%
75%
75%
69%
70%
60%
50%
40%
36%
36%
35%
34%
34%
33%
33%
33%
32%
32%
32%
29%
30%
24%
24%
23%
23%
23%
21%
20%
12%
12%
10%
9%
8%
8%
10%
7%
7%
7%
6%
6%
6%
6%
6%
6%
6%
6%
5%
5%
4%
4%
3%
2%
2%
1%
1%
1%
1%
0%
0%
0%
APS Pachoncito APS 20 oz APS Litro APS r10oz Cielo 375 Cielo 625 Cielo Lt AQUA20 Cristal250
Cobertura Cielo Personal vs. Cobertura Cristalina 350ml - Nacional
40%
35%
35% 35% 34%
33% 33% 34%
32%
30% 29%
25%
20%
33% 32% 32%

30% 31% 32%
15% 30%
28%
10%
6% 6%
5% 4% 4%
2% 3%
2% 2%
0%
Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16
Cob Cielo sin CristalPer Cob Critalr350 Cob Cielo 375

CENTRO CENTRO
Share por Empresa Centro Centro
Centro
60%
54%
53%
50% 50% 56%
50% 48% 48% 48%
46% 46% 46% 46% 47%
44% 49%
42% 41% 41%
40% 41% 41%
39% 38% 38% 38%
40% 37%
40% 36%
34%
31%
30%
20%
16%
12% 10%
14% 14% 15%
10% 13% 13% 13%
11% 12% 11% 11% 11%
8% 1%
1% 0% 1%
0%

Share por Presentación Centro Centro
35%
Centro
30%
30%
30%
29%
30%
29% Cristalina representa el 9% de
28%
27%
share en Centro Centro
27%
26%
25%
25%
25%
23%
20%
18%
18%
17%
16%
16%
16%
15%
15%
10%
11%
10%
10%
10%
9%
9%
10%
8%
8%
8%
6%
6%
5%
5%
5%
5%
4%
4%
3%
3%
3%
3%
3%
2%
2%
1%
1%
1%
1%
1%
1%
1%
0%
0%
0%
0%
0%
APS Pachoncito APS 20 oz APS Litro Cristalina 250 Cielo 375 Cielo 625 Cielo Lt Aqua 20 Aqua 500

Cobertura Centro Centro x Marca
Centro Centro
80%
73% 73% 72% 73% 73%
71% 70% 69% 67% 68%
68% 67% 68% 66%
70% 66%
69% 69%
65% 64%
60%
62% 62% 63% 64%
61% 61% 61% 61%
59% 59%
50%
53%
41%
40%
39% 39%
37% 36% 37% 36% 37% 36%
30% 34% 34% 35%
32% 30%
20%
26%
10%
0%
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Cobertura Centro Centro x Presentación
Centro Centro
80%
72%
70%
67%
66%
65%
65%
64%
64%
63%
63%
60%
58%
60%
53%
51%
51%
50%
49%
48%
50%
45%
39%
40%
35%
30%
30%
27%
30%
25%
23%
22%
22%
21%
20%
16%
15%
14%
14%
13%
12%
12%
11%
11%
9%
10%
8%
8%
7%
6%
6%
6%
5%
4%
4%
4%
3%
3%
1%
1%
1%
1%
1%
0%
0%
0%
0%
0%
0%
APS Pachoncito APS 20 oz APS Litro APS r10oz Cielo 375 Cielo 625 Cielo Lt AQUA20 Aqua 500 Cristal250
Cobertura
80%
Cielo Personal vs. Cobertura Cristalina 350ml – Centro Centro
70% 68%
66% 65%
64% 63%
62%
60%
60% 58%
50%
40%
65%
30% 61% 59%
55% 56% 53% 55% 54%
20% 16%
15%
10% 11%
10% 6% 8%
4% 4%
0%
Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16
Cob Cielo sin CristalPer Cob Critalr350 Cob Cielo 375

Share por Empresa Agencia Antigua
En Agencia Antigua, la muestra estuvo compuesta por 98 clientes. Está compuesta mayoritariamente
por clientes de áreas rurales como: San Miguel Dueñas, Sumpango, y Santa María Cauque
70%
Antigua
60%
60% 57%
49% 51% 49%

47% 46%
50%
44% 46%
40% 40% 42% 40%
39%
40%
35% 36%
37% 31% 33%
37% 36% 37%
27% 28% 38% 33% 27%
30% 25% 26%
22% 30%
25% 27% 27%
20% 24% 24% 23% 24%
22% 21% 20% 21%
18% 16%
10% 15%
2% 1%
0%
AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA

Cobertura Agencia Antigua x Marca
Antigua
80%
72%
70%
63% 62%
60% 61%
57% 56% 57%
60%
55% 54%
50% 51% 48%
48% 47%
50%
44% 45% 46%
43% 43% 41% 39%
48% 39% 40% 38%
40%
38% 37% 37%
35% 42%
31% 32% 32%
38% 29%
30% 35% 34% 36%
31% 31% 23%
19%
20%
23%
21%
10%
0%
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Share por Empresa Agencia Atlántico
La muestra del Atlántico en el mes de marzo estuvo compuesta por 300 clientes de áreas: Zona 6; Zona
1; zona 18; Chuarrancho y Chinautla.
Atlantico
60%
51% 51%
49% 49% 54%
50% 47% 46% 46% 47% 48% 47%
45% 46%
43% 50%
42% 41% 46% 41%
44% 39% 44% 44% 38%
40% 43% 42% 42% 37%
41% 35%
30%
20%
14%
11% 12%
10% 12% 13% 12% 12% 12%
10% 9% 10% 10%
9% 8%
6% 1%
0%

Cobertura Agencia Atlántico x Marca
Atlantico
90%
76% 77% 77% 75% 75%

80% 75% 74%
71% 72% 71% 72% 72%
69%
70% 66% 64% 66% 64%
63% 61% 75% 61% 70%
59% 68% 66%
60%
53% 64% 64%
57%
50% 55%
40%
40%
30%
36% 37% 37%
32% 34% 32% 31% 33%
31% 29% 30%
28% 26%
20%
21%
10%
0%
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Share por Empresa Agencia Chimaltenango
La muestra de Chimaltenango fue de 74 clientes. Las áreas incluidas en el estudio fueron: Patzún, San
Cristóbal Itzapa, San Lorenzo Itzapa, El Tejar y Chimaltenango.
Chimaltenango
60%
50% 48% 48% 47%

45%
43% 43% 42% 43%
40% 41% 42%
36% 39% 39% 39% 40%
40% 36% 36%
39% 35%
32% 32% 37% 30% 33% 31% 32% 33%
29% 36%
30%
30% 25%
28% 28% 28% 28%
20% 24% 24% 24%
22%
19% 20%
19% 18%
16%
10%
4%
1%
0%

Cobertura Agencia Chimaltenango x Marca
Chimaltenango
70%
64% 64%
58%
60% 56% 55% 56%
53% 54% 54% 53%
52%
49% 50% 49%
50%
46% 45% 46%
44%
40% 50% 41% 47% 41% 41% 41% 49%
40% 40% 47%
43% 45%
40% 43%
34% 41% 40% 41% 39%
36% 36%
30% 33% 34%
31%
28%
20% 24%
21%
10%
0%
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Share por Empresa Agencia La Nueva
La Nueva
70%
61%
60% 58%
56% 55% 62%
53% 54% 54%
52% 51% 53% 51% 52%
50%
50% 50%
40% 40%
39% 38%
40%
35% 36% 36% 36% 36% 36%
33% 33% 33%
29% 28%
30%
20%
14%
9%
10%
12% 12% 13% 13% 7%
11% 11% 10% 2%
8% 8% 9% 9%
7% 1%
0%

Cobertura Agencia La Nueva x Marca
La Nueva
90%
83% 84%
80% 80% 81% 79%
78% 77%
80%
74% 73% 75%
72% 73% 72% 73%
77% 78% 76%
70% 74% 75% 74% 75% 75% 75% 75%
72% 70% 70%
68%
60%
60%
50% 44%
40%
41%
37% 38% 38% 37% 38%
30% 36%
33% 32% 33%
29% 31%
20% 26% 26%
10%
0%
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Share por Empresa Agencia La Constancia
La Constancia
70%
64%
60%
60% 57% 57%
56%
52%
50% 46% 51% 51%
43% 43% 43%
42% 47% 41%
40%
40%
40% 42% 35% 36%
38% 33% 34%
30% 31% 36%
30%
28%
22% 23%
28% 27% 26%
20%
21% 14% 13%
17% 17% 17%
15% 15% 14%
10% 13% 13% 12%
8% 2% 1% 2%
0%

Cobertura Agencia La Constancia x Marca
La Constancia
100%
92%
86% 85% 84%
90%
84% 83%
80% 79% 80% 78%
80% 75% 75%
73% 71% 71%
69%
70% 76% 67% 65% 66% 65%
62% 73%
59% 58% 69%
60% 56%
52%
58% 59% 59%
50% 56% 57% 55%
50% 52%
47% 47%
40% 45%
42% 43%
29% 39% 40%
30%
20% 25%
10%
0%
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CENTRO NORTE
Participación de Mercado – Centro Norte
80%
70% 70% 69% 69% 70%

70% 67% 67%
65%
62% 62% 61% 61%
60% 64%
61%
57%
50%
40%
30%
24% 23% 23% 23%
22%
19% 19% 18% 20% 20% 25%
20% 17% 16% 16% 17%
15% 15% 14%
17% 16% 16% 16%
14% 15% 15% 15% 14%
10% 13% 13%
11% 3%
2% 3%
0%

Cobertura Centro Norte x Marca
Centro Norte
100%
85% 87%
90% 85% 84% 84% 84% 85%
81% 82% 82%
80% 78%
80%
70%
68%
64%
60%
50%
40%
31% 32%
26% 27% 25% 26% 25%
30% 24% 24% 23% 25%
22% 21%
17%
20%
23% 24% 23% 22%
19% 19% 20%
17% 18% 16% 18%
10% 15% 15% 16%
0%
Feb-15 Mar-15 Apr-15May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16

Participación de Mercado – Cobán
Coban
80%
70%
70%
61% 60%
60% 58% 57%
56% 56%
52% 54%
51%
49%
50% 53% 53% 46%
48%
40% 37%
34% 35%
31%
28%
30%
25% 24% 25% 25% 26%
24% 23%
22% 22%
19% 25%
20% 23% 22% 23%
21% 20% 20%
18% 20% 19%
10%
15% 14%
11% 12%
9% 2% 3%
1%
0%

Cobertura Agencia Cobán x Marca
Cobán
100%
90% 86%
82% 82%
79% 80% 80%
76% 78%
80% 75% 74%
72%
70%
68%
63%
60%
64%
50% 46% 45%
42% 42% 42% 41%
38% 39% 38% 38%
40% 35%
32% 32%
38% 38% 29%
37% 36% 25%
30% 35% 35% 33% 22%
27% 27% 18%
20% 16%
22%
10%
0%

Participación de Mercado – Petén
Peten
100%
94% 93% 93% 92% 94% 92% 93%
90% 89% 90%
87% 86% 88% 88%
90%
80%
80%
70%
60%
50%
40%
30%
20% 17%
11% 10% 11% 11%
9% 8% 6%
10% 7% 6% 7% 6% 6%
3% 5% 4% 2% 5%
2% 2% 3% 2% 2% 2% 1% 1% 1%
1% 0% 0% 1% 0%
0%

Cobertura Agencia Petén x Marca
Petén
120%
95% 96% 96% 97% 98% 100% 98% 100% 99% 98% 99% 99%
100% 94% 94% 93%
80%
60%
40%
22%
16% 19% 16% 17%
20% 14% 14% 15% 13% 13%
9% 11% 8% 10% 10%
4% 4% 4% 6%
2% 1% 3% 3% 2% 1% 1% 1% 2% 1% 1%
0%
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Participación de Mercado – Puerto Barrios
Puerto Barrios
80%
71% 73%
71%
68% 69%
70%
65% 66%
64%
62% 62%
59%
60% 58%
58%
50% 52%
40% 45%
30% 27% 28%

26%
23% 23% 23%
21% 21% 22%
19% 18% 16%
20% 16% 17% 17% 22%
13% 15%
18% 18% 19% 19%
16% 11%
10% 14% 14% 13% 13% 7% 6%
4%
8% 1% 7%
0%

Cobertura Agencia Puerto Barrios x Marca
Puerto Barrios
90%
80% 75% 77%

71% 72%
70%
66% 65% 67% 67%
70%
64% 63% 64%
62% 61%
58%
60%
50%
40%
37% 37%
31% 33%
31% 30% 30% 30%
26% 27% 27% 27% 28%
30% 25%
21% 31%
20% 24% 23% 23%
22% 21% 20% 21% 19%
10%
13% 13% 13% 11% 13%
10%
0%
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Share por Empresa Agencia Salamá
Salama
90%
79% 81%
80%
78%
75%
72%
70%
68%
71%
69% 62% 61% 61%
60% 63%
56%
50% 54% 53%
40%
34%
31% 30% 30%
29%
30%
25%
22% 21%
20%
20% 15% 14% 16%
14% 13% 12% 13%
12%
17%
15% 14% 14% 7%
10%
11% 13% 6%
9% 10% 11%
8% 8% 2% 1%
3%
0%

Cobertura Agencia Salamá x Marca
Salamá
100% 95%
93%
88% 89%
90% 84% 85% 84% 86%
80% 80% 80%
80% 76% 77% 78%
73%
70%
60%
50%
40% 35% 34%

30% 30% 29%
30% 25% 26%
22% 24% 23%
8% 20% 18% 18%
20%
17% 17%
22% 21% 22%
19% 20% 20% 8% 19%
10% 15% 14% 14% 15%
13%
10%
0%
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Share por Empresa Agencia Sanarate
Sanarate
70%
59%
60% 57% 57%
54% 54%
50% 50% 51%
49% 48%
50%
45% 46%
44%
42% 46% 42%
40% 42%
34% 41% 41%
39%
38%
36% 36% 37% 38%
30% 34%
25% 32%
20%
16%
18%
9% 15% 15% 14%
14% 13% 13% 8%
10% 12% 7%
10% 3% 4% 5%
7% 6%
0%

Cobertura Agencia Sanarate x Marca
Sanarate
120%
98% 97% 99% 98% 98%

100% 94% 94% 95% 95% 96% 96%
84%
81% 79%
80%
65%
60%
60% 54% 53%
49% 49%
45%
51% 38% 35%
36% 36% 34%
40%
30% 31% 44%
38%
31% 33% 32%
28% 29% 28%
20% 26%
22%
17% 18%
14%
0%

Share por Empresa Agencia Teculután
Teculutan
90%
82%
80%
73% 73%
69% 69% 68%
70% 68% 66%
60% 64%
60% 60%
50% 54% 55%
52%
47%
40%
33% 32%
29%
30%
21% 20% 21% 20% 21% 22% 21%

19% 18% 19%
20% 16% 16%
19% 20% 19% 12%
18% 18% 9%
15% 15%
10%
12% 13% 5%
11% 2%
9% 7% 2%
6%
0%

Cobertura Agencia Teculután x Marca
Teculután
120%
96% 94%
100%
91% 93% 91% 91% 93%
90% 89% 90% 88%
87% 88%
80%
80%
60%
36% 39% 39%

36%
40% 33%
28% 30% 30%
25% 25% 24%
20% 21%
15% 17% 16% 16%
20%
13% 12% 24% 11% 13% 13% 25%
4% 14%
0% 5% 9%

CENTRO OCCIDENTE
Share por Empresa Centro Occidente
Occidente
70%
65% 66% 66%
64% 64% 63%
62% 63% 63% 62%
61% 61% 61%
60%
59%
60%
50%
40%
30%
26% 27% 26% 25% 26%
23% 24% 24% 24% 25%
22% 22% 23%
19% 20%
20%
15% 15% 15%
13% 12% 13% 13% 14% 13% 13% 12% 19%
12% 11%
9%
10%
2% 2% 1%
0%

Cobertura Centro Occidente x Marca
Occidente
100%
91% 90% 92% 90%
89% 87% 87% 88% 88% 88% 87%
86% 86% 86%
90%
84%
80%
70%
60%
50%
39% 40% 39%
36% 37% 36% 36% 36% 36% 37% 37% 36%
40% 34% 33% 31%
30% 26% 25%
22% 21% 22% 22% 23% 23% 21% 23% 21% 31%
20% 16% 17%
20%
10%
0%
-15 -15 r-15 r-15 -15 -15 l-1

5
-15 -15 t-15 -15 -1 5
-1 6
-16 r-1 6
Ja Fe M
a

Clientes Competencia sin APS
100%
91% 92% 90%
90%
90% 89% 87% 87% 88% 86% 86% 88%
86%
88% 87%
85%
80%
70%
60%
50%
39% 40% 39%

40% 37% 36% 36% 36% 36% 37% 37% 36%
36% 35%
33% 31%
30% 26% 25% 31%
22% 22% 22% 23% 23% 23%
20% 21% 21% 21%
20% 16% 17%
10% 12%
9% 9% 8% 8% 8% 9% 8% 9% 7%6%
7% 7% 5% 6% 6% 5%
3% 4% 5% 3% 4% 5% 4% 3% 3% 4% 3% 3% 3%
0%
Jan-15 Feb-15 Mar-15 Apr-15May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16
Aqua sin APS Cielo sin APS Cob AQUA Cob SALVAVIDAS Cob CIELO
Share por Empresa Agencia Huehuetenango
Huehuetenango
60%
52%
49% 50% 50%
49% 49% 49%
50% 47% 47% 47% 46% 47% 47%
44%
47% 46% 46% 47% 42%
45%
44% 44%
40% 42% 42% 42% 42% 41%
41%
39%
36%
30%
20%
16%
12% 12% 11%
9% 9% 8% 9%
10% 8%
6% 5% 6% 6% 5%
4% 3%
4% 5%
0%

Cobertura Agencia Huehuetenango x Marca
Huehuetenango
100%
93% 92%
91% 90% 90%
85% 87% 86% 85%
90%
83% 84% 84%
82%
80% 76% 86% 77%
78% 78% 77% 76%

70%
73% 71% 74% 74%
71% 68% 69%
60%
67%
50%
40%
30%
24%
19% 18% 20%
20% 15% 16%
12% 13% 12%
20% 10% 11%
9% 7%
10%
0%

Share por Empresa Agencia Los Altos
Los Altos
90% 85%
79% 79% 80%
80% 75%
74% 73% 74% 73% 73%
70% 69%
66% 68%
70% 66%
60%
50%
40%
30%
25%
22% 23% 22% 22%
19% 18% 17%
20% 17% 15% 17% 16% 16%
12% 12%
9% 9% 16%
10%
4% 3% 3% 10% 11% 12%
9% 2% 9% 8% 9% 1% 7%
0%

Cobertura Agencia Los Altos x Marca
Los Altos
120%
97% 99% 99% 99% 97% 96%

99% 97% 97% 98% 98% 100% 100%
100% 95% 94%
80%
60%
36% 35%
40%
32% 32% 30%
27% 25% 25% 25% 23%
23% 21%
18% 20% 19%
20%
22%
16% 16% 15% 17%
12% 13% 13% 13% 13% 13%
0%
9% 7%
4% 3%
-15 -15 r-15 r-15 -15 -15 l-1
5
-15 -15 t-15 -15 -1 5
-1 6
-16 r-1 6
Ja Fe M
a

120%
99% 99% 99% 99% 98% 98% 100% 100%

100% 95% 97% 97% 96% 97% 97%
94%
80%
60%
40% 36% 35%

32% 32%
30%
27% 25% 25% 25%
23% 23%
18% 20% 21% 19%
20% 16% 16% 17%
13% 13% 15% 13% 13% 13% 22%
12%
9% 7%
4% 3%
0% 3%2% 3%0% 1%0% 1%0% 0%1% 2%2% 3%1% 1%1% 1%2% 0%2% 1%1% 1%1% 0%0% 0%0% 3%2%
Share por Empresa Agencia Malacatán
Malacatan
120%
100% 100% 100% 100% 100% 100%

95% 95% 97%
100%
92% 94%
92%
84%
80%
75% 77%
60%
40%
25%
20% 15% 16%

8% 7% 6% 6%
0% 0% 5% 0% 0% 0% 5% 3%
0% 0% 1% 0% 0% 0% 0% 2% 0%
0% 0% 0% 0% 0%
0% 0%

Cobertura Agencia Malacatán x Marca
Malacatán
120%
100% 100% 100% 100% 100% 100%

100%
96% 97% 97% 96% 97% 95%
92%
81% 80%
80%
60%
40%
25%
20%
20% 14% 16%
10% 8% 7% 9%
7% 5%
3% 3%
0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
0%
0%15 15 15 15 15 15 5 15 15 15 15 5 6 16 6
- - r- r- - - l-1 - - t- - c-1 -1 - r-1
Ja
g p
Oc
v
De
n b a
Fe M M J Se No Ja Fe M

Share por Empresa Agencia Mazateca
Coatepeque
100%
90%
85% 86%
83% 82%
80%
80% 77% 76% 77% 77%
75%
71% 73% 73%
69%
70%
63%
60%
50%
40%
30%
21% 22% 22%
19% 18% 18% 17%
20%
15% 13% 12% 14%
11% 11% 11% 11%
9% 8%
10% 6% 6% 8% 4% 11%
12% 3% 4% 10% 3% 2%
8% 9% 8% 3%
6%
0%

Cobertura Agencia Mazateca x Marca
Coatepeque
100%
90%
87% 85% 86% 87%
90% 84% 85%
81% 82% 79%
80% 76% 75% 77%
70%
67% 68%
60%
50%
40%
31%
28%
30% 24% 25%
22% 22% 22%
17% 20% 19%
16% 14% 25% 14% 16%
20%
14%
10% 16% 15% 16% 15%
12% 12% 13%
11% 10%
6% 7% 8%
0%
3% 4%
-15 -15 r-15 r-15 -15 -15 l-1
5
-1 5
-1 5
t-1 5
-1 5
-1 5
-1 6
-16 r-1 6
Ja Fe M
a

Share por Empresa Agencia Quiché
Quiche
60%
57%
54%
53%
51% 51% 50%
49% 50% 49% 50%
48% 47%
50% 47%
45% 46%
43% 44%
43% 42%
38% 38% 43%
40% 37%
41% 40% 41%
35% 38%
37%
30% 32%
20%
14% 14% 14%
13% 14%
10% 13% 12%
11% 10%
9%
8% 8%
6% 6% 7%
0%

Cobertura Agencia Quiché x Marca
Quiché
120%
96%
100% 93% 93%
86% 86% 89% 88% 89% 89%
85% 85%
81% 81% 79% 79%
80% 88%
80% 80% 83% 81% 80%
76% 79%
72% 73% 74% 74% 71% 71%
60%
55%
40%
37% 36% 36% 38%

20% 33% 34%
30% 28% 30%
20%
23% 25%
19% 18%
14%
0%
-15 -15 r-15 r-15 -15 -15 l-1

5
-15 -15 t-15 -15 -1 5
-1 6
-16 r-1 6
Ja Fe M
a

Share por Empresa Agencia Sagitario
Sagitario
100%
88% 88%
90%
83% 82% 84% 84% 83%
80% 79% 81% 81% 81% 81%
80%
79% 77%
70%
60%
50%
40%
30%
19% 20%
17% 17% 16% 17%
20%
14% 15% 14% 14%
13% 13% 12%
10% 9%
10% 4% 2%
3% 5% 4% 1% 1%
3% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2%
0%

Cobertura Agencia Sagitario x Marca
Sagitario
100%
92% 94%
89% 90% 90% 90%
87% 86% 86%
90%
83% 82% 84% 83% 84%
80%
70%
60%
50%
40%
30%
30% 26%
24% 23% 23% 22% 24% 23%
20% 20% 20% 20%
20% 15% 13%
6% 4% 4% 5% 4%
10%
3% 4% 4% 4% 3% 4% 3% 2%
0%
4%

100%
92% 94%
89% 90% 90% 90%
90% 87% 86% 86% 86%
86% 84%
83% 82% 84%
80%
70%
60%
50%
40%
30%
30% 26%
24% 24% 23% 24% 23%
22%
20% 20% 20% 20% 20%
20%
15%
13%
10% 12% 6% 11% 12%
4% 4% 9%
4% 4% 3% 4% 10%
4% 4% 8% 5% 4%
7%3% 7% 3% 8% 8% 3% 2% 6%
6% 6%
0% 1% 2% 1% 3%1% 0% 1% 2% 1% 1% 1% 2% 2% 2% 5%1% 2%
Share por Empresa Agencia San Marcos
San Marcos
80%
74% 75% 73%
73%
70% 71% 71% 70%
70%
68% 67% 68%
65%
60% 65%
59%
55%
50%
40%
30% 27% 28%

24% 26%
23% 24% 24% 30%
22% 22%
20%
20% 16% 17% 18% 16% 22%
12%
10%
8% 8%
10%
5% 12% 5%
3% 10% 11% 5%
9% 8% 8% 2%
0%

Cobertura Agencia San Marcos x Marca
San Marcos
100%
94% 95% 94% 94%
90% 89% 88% 90% 89% 90% 90% 91%
90% 86%
82%
79%
80%
70%
60%
46%
50%
44%
41% 39% 38%
40% 35% 35% 34%
31% 31% 32%
38% 26%
30%
21% 24%
20% 15% 24%
22%
17% 17% 18%
10% 15% 14% 14% 14%
9% 11% 9%
6% 9%
0%
-15 -15 r-15 r-15 -15 -15 l-1

5
-15 -15 t-15 -15 -1 5
-1 6
-16 r-1 6
Ja Fe M
a

Share por Empresa Agencia Bravo
Bravo
70%
62%
60%
56% 56%
51% 51%
48% 49% 47%
50% 47%
44%
42% 47% 47% 48%
40%
36% 35% 34%
33% 33% 34% 33% 39%
32%
34% 30% 31%
30% 27% 29%
31%
22% 22%
25%
20% 23% 22% 23% 22% 22% 17%
20% 20%
18%
16% 15% 16%
10%
12%
1% 1% 1%
0%

Cobertura Agencia Bravo x Marca
Bravo
100%
92% 93%
90% 88%
90% 87% 85% 87%
82% 80% 82%
78% 77%
80% 75% 75%
80% 69% 69%
70% 65% 63%
70% 59%
55% 57% 55%
60% 54% 62% 52%
50% 47%
53% 52% 50% 50% 40%
40% 45%
38% 40% 40% 40%
30% 35% 34%
31%
20%
23%
10%
0%

CENTRO SOR
Share por Empresa Centro SOR
Sor
70%
66% 64%
62% 63% 63%
61% 61% 61% 61% 61% 60%
60%
60% 57% 58%
55%
50%
40% 36%
35%
32% 33%
31%
29% 29% 29% 30% 30% 29%
30% 28% 27%
26% 25%
20%
16%
13%
10% 10% 11%
9% 8% 9% 8%
10% 7% 7% 7% 7%
5% 5%
3% 2% 2%
0%

Cobertura Centro SOR x Marca
Centro Sor
80%
72% 73% 72% 71% 72%
69% 69% 69% 69% 69% 69%
70% 67% 65%
64%
62%
60%
48%
50%
53%
50%
47% 47%
40% 43% 44% 45%
43% 42% 42% 41% 43% 43% 43%
30%
17% 17% 18%

20%
12% 14% 13% 13% 14%
10% 10% 11% 10% 10%
8%
10%
7%
0%
-15 -15 r-15 r-15 -15 -15 l-1

5
-15 -15 t-15 -15 c-1 5
-1 6
-1 6
r-1 6
Ja
g p
Oc
v
De Ja
n b a
Fe M M J Se No Fe M

Share por Empresa Agencia Barberena
Barberena
80%
68% 70%
70% 67%
65% 65% 64% 63% 63%
61%
60% 57% 58%
56% 56%
50% 54% 54%
40%
33%
30%
30%
24% 24% 25% 24%
22% 23% 23% 22% 21%
21% 21%
19%
20% 18%
19% 17% 19% 11% 13%
16% 16% 16%
10% 14% 13% 6% 14%
12% 12% 5%
11% 10% 3%
1%
0%

Cobertura Agencia Barberena x Marca
Barberena
90%
82%
76% 77% 76% 78%
80%
72% 74% 74%
69% 71% 71%
70% 67% 67%
62% 61%
60%
49% 49%
50%
42% 42% 44%
37% 38% 38% 38%
40% 35% 36%
33% 32%
28% 29% 30%
30%
27% 25% 24%
21% 21% 21% 20%
19% 18% 28%
20% 25%
22% 14% 22%
10%
0%
-15 -15 r-15 r-15 -15 -15 l-1

5
-15 -15 t-15 -15 c-1 5
-1 6
-1 6
r-1 6
Ja
g p
Oc
v
De Ja
n b a
Fe M M J Se No Fe M

Share por Empresa Agencia Chiquimulilla
Chiquimulilla
70%
66% 65%
62% 64%
59% 59% 57%
60% 57% 57%
54% 54%
51% 51% 51%
50%
55%
46%
47% 43%
44% 45%
40% 42% 43%
41% 40% 41%
35% 35%
30% 34%
32%
29%
20%
10% 6%
4%
5% 4% 5% 3%
2% 2% 2% 3%
0% 1% 0% 1% 1% 0% 0% 1%
0%

Cobertura Agencia Chiquimulilla x Marca
Chiquimulilla
90%
83%
80% 79%
80%
71% 69%
68% 67% 67%
70%
73% 63% 62% 64%
60% 60%
60% 65% 70%
54% 61% 64%
59% 57%
50% 56%
54%
40% 49% 50%
47% 48% 48%
40%
39%
30%
20%
8% 8%
10%
3% 3% 5% 3% 3% 3%
1% 2% 2%
0% 0% 0%
0%
2%
-15 -15 r-15 r-15 -15 -15 l-1
5
-15 -15 t-15 -15 c-1 5
-1 6
-1 6
r-1 6
Ja
g p
Oc
v
De Ja
n b a
Fe M M J Se No Fe M

Share por Empresa Agencia Escuintla
Escuintla
80%
72%
70%
70% 67%
64%
61% 60%
60% 57%
53%
56% 50% 50%
46% 54%
50% 49% 53% 45%
40% 45% 41%
46% 40%
40%
38% 39% 40%

35%
30%
32% 33%
29% 30%
27%
20%
14%
12%
9% 7%
10% 6%
4% 6% 4%
3% 4% 4%
1% 1% 1% 0% 2%
0%

Cobertura Agencia Escuintla x Marca
Escuintla
90%
79%
80%
73%
66% 69% 67%
70% 66% 65% 66%
61% 61% 60% 60%
60% 56% 55%
52%
50% 55% 57%
53% 53% 51%
49% 50%
46% 47% 45% 45% 45%
40% 45%
42%
39%
30%
18%
20%
14%
11% 11% 9% 9% 9% 9%
6% 8%
10%
4% 5% 4%
2%
0%
1%5
-1 -15 r-15 r-15 -15 -15 l-1
5
-15 -15 t-15 -15 c-1 5
-1 6
-1 6
r-1 6
Ja
g p
Oc
v
De Ja
n b a
Fe M M J Se No Fe M

Share por Empresa Agencia Jalapa
Jalapa
70%
65%
62%
59% 60%
60% 56% 56% 58%
56%
52% 51%
56% 49% 49% 50%
50%
49%
40%
40%
34%
32%
29% 30%
30% 27% 33%
25%
22% 29% 23% 21% 23%
21%
20%
20%
21% 20% 21% 14%
20% 19%
17% 18% 19% 11%
15% 15% 15% 15%
10%
9% 5% 5%
2%
0%

Cobertura Agencia Jalapa x Marca
Jalapa
90% 85%
79% 79% 79% 78% 79%
80% 74% 76%
71% 73%
70%
64% 65% 66% 66%
63%
60% 56%
47% 45% 44%
50% 45% 43% 46%
51%
38% 39% 38%
40% 36%
41% 32%
38% 28% 36% 37% 35% 35% 36%
30% 26% 33% 33%
20%
28% 25% 26% 27%
20% 21%
10%
0%
-15 -15 r-15 r-15 -15 -15 l-1

5
-15 -15 t-15 -15 c-1 5
-1 6
-1 6
r-1 6
Ja
g p
Oc
v
De Ja
n b a
Fe M M J Se No Fe M

Share por Empresa Agencia Jutiapa
Jutiapa
90%
80% 77%
72% 72%
69% 68%
70% 66% 67% 67%
63% 64%
62% 61%
67%
60%
59%
50%
51%
40%
32%
29% 29% 28% 28%
30% 33% 24%
28% 29%
20% 25% 24% 25% 25%
12% 21% 19% 21% 7% 12%
9% 8% 7% 2%
10% 3%
5% 4% 4% 4% 4% 4%
2% 3% 1%
3%
0%

Cobertura Agencia Jutiapa x Marca
Jutiapa
90%
78% 79% 77%

80% 77% 76%
73% 74% 72% 72%
71% 70% 71% 70%
70%
68%
60%
63%
50% 46%
51%
49%
40%
44% 46% 45%
42% 41% 41%
38% 39% 39%
27% 35% 36%
30% 34%
19% 21%
20% 15% 14%
11% 11% 12% 10%
7% 8% 9%
10% 6% 6%
0%
3%
-15 -15 r-15 r-15 -15 -15 l-1
5
-15 -15 t-15 -15 c-1 5
-1 6
-1 6
r-1 6
Ja
g p
Oc
v
De Ja
n b a
Fe M M J Se No Fe M

Share por Empresa Agencia Santa Lucía
Santa Lucia
80%
73%
68% 67%
70% 66% 65%
64% 63% 64%
60% 62%
60% 60%
60% 58%
58%
50% 53%
39% 39%
40%
35% 36%
34%
30% 32%
35% 35%
30%
32% 32% 32%
30%
26% 27%
20%
15%
10%
10% 7% 8%
6%
4% 3% 3% 2% 3%
1% 0% 1% 0% 1%
0%

Cobertura Agencia Santa Lucía x Marca
Santa Lucía
90%
76% 77%
80%
74% 73% 72% 72%
70% 70% 72%
66% 67% 68%
70% 64% 64%
60% 56%
53%
50%
53% 54% 53%
50% 51% 51%
49%
40%
44% 44% 44% 44% 45%
43%
30% 36%
21% 20%
20% 16% 15%
8% 7% 7% 8%
10%
3% 5%
1% 2% 2%
0%
0%
2%5
-1 -15 r-15 r-15 -15 -15 l-1
5
-15 -15 t-15 -15 c-1 5
-1 6
-1 6
r-1 6
Ja
g p
Oc
v
De Ja
n b a
Fe M M J Se No Fe M

Share por Empresa Agencia Tiquisate
Tiquisate
80%
71%
69% 68%
70%
64% 65% 64% 65% 64%
62%
58% 59% 60%
60% 57%
53% 58%
50%
42% 40% 47%

40%
38%
39% 33%
36% 35% 36%
30% 34%
31% 32% 32% 31%
27%
20%
10% 6%
2% 3% 2% 2% 2% 3% 2% 3% 2%
1% 1% 1% 1% 1% 0%
0%

Cobertura Agencia Tiquisate x Marca
Tiquisate
90%
78%
80%
74% 74% 74% 75%
72% 71% 72% 71%
68% 69% 69% 69%
70%
58%
60%
48%
50%
51%
48%
40% 45% 45% 44%
40% 41%
38% 38% 38% 39%
37% 36%
30%
20%
8%
10%
4% 4% 5% 5% 3%
1% 1% 3% 3% 2% 2% 3%
0%
3%
Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16

Resultados Estudio de Ejecución PDV
Agua Pura
Marzo 2016

AP Resultados EEPDV 03 16

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AP Resultados EEPDV 03 16

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Resultados Estudio de Ejecución PDV

• Recurso Humano Motivado, Comprometido y Capacitado

32% 31% 32% 31%

20% 22% 21% 22%

AQUA SALVAVIDAS CIELO

77% 78% 78% 78% 79% 79% 77%

-15 -15 r-15 r-15 -15 -15 l-1

AQUA SALVAVIDAS CIELO

33% 32% 32%

Cob Cielo sin CristalPer Cob Critalr350 Cob Cielo 375

AQUA SALVAVIDAS CIELO

oct-15 nov-15 dic-15 ene-16 feb-16 mar-16

-15 -15 r-15 r-15 -15 -15 l-1

AQUA SALVAVIDAS CIELO

Cob Cielo sin CristalPer Cob Critalr350 Cob Cielo 375

49% 51% 49%

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA

-15 -15 r-15 r-15 -15 -15 l-1

AQUA SALVAVIDAS CIELO

AQUA SALVAVIDAS CIELO

76% 77% 77% 75% 75%

-15 -15 r-15 r-15 -15 -15 l-1

AQUA SALVAVIDAS CIELO

50% 48% 48% 47%

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA

-15 -15 r-15 r-15 -15 -15 l-1

AQUA SALVAVIDAS CIELO

AQUA SALVAVIDAS CIELO

-15 -15 r-15 r-15 -15 -15 l-1

AQUA SALVAVIDAS CIELO

AQUA SALVAVIDAS CIELO

-15 -15 r-15 r-15 -15 -15 l-1

AQUA SALVAVIDAS CIELO

70% 70% 69% 69% 70%

AQUA SALVAVIDAS CIELO

AQUA SALVAVIDAS CIELO

AQUA SALVAVIDAS CIELO

AQUA SALVAVIDAS CIELO

AQUA SALVAVIDAS CIELO

-15 -15 r-15 r-15 -15 -15 l-1

AQUA SALVAVIDAS CIELO

30% 27% 28%

AQUA SALVAVIDAS CIELO

80% 75% 77%

-15 -15 r-15 r-15 -15 -15 l-1

AQUA SALVAVIDAS CIELO

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA

40% 35% 34%

-15 -15 r-15 r-15 -15 -15 l-1

AQUA SALVAVIDAS CIELO

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA

98% 97% 99% 98% 98%

AQUA SALVAVIDAS CIELO

21% 20% 21% 20% 21% 22% 21%

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA

36% 39% 39%

AQUA SALVAVIDAS CIELO

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA

-15 -15 r-15 r-15 -15 -15 l-1

AQUA SALVAVIDAS CIELO

39% 40% 39%

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA

78% 78% 77% 76%

AQUA SALVAVIDAS CIELO