Exterior and Layout

Intro
 Retail today is competitive and Cost effective.
 One of the major factor – space, effectiveness
depend on the designing.
 They buy what they can see.
 No gap between the product and consumer.
 Design provide feeling of relating the product to
consumer needs.
Factors effecting
 Location of the store.
 Store format.
 Store theme.
 Store image.
 Exterior of the store
 Interior layout
 Method of display
 Atmosphere
 Lighting, sound, smell and colors.
Purpose of store design
 Focus .
 Ease of shopping.
 Change and flexibility.
 Support his market position.
 Recognize and resolve customer needs.
 Since of comfort.
 Support sales method.
 Meets the operational needs.
Layouts
 Grid layout

 Diagonal
 Geometric

 Angular

 Free form
 Race track

 Circular plan
Exterior and interiors

 The theme must match

 Colors,
lighting, fragrance, props, windows
signage
The external store
 Visibility
 Suitability
 Accessibility
 Parking
 Welcoming
 Secure neighborhood.