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International Business Environments and Operations Chapter 12
International Business Environments and Operations Chapter 12
Part 5
Global Strategy, Structure, and
Implementation
12-1
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall
Chapter 12
Country
Evaluation
and
Selection
12-2
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall
Chapter Objectives
• To grasp company strategies for sequencing the penetration of
countries
• To see how scanning techniques can help managers both limit
geographic alternatives and consider otherwise overlooked areas
• To discern the major opportunity and risk variables a company should
consider when deciding whether and where to expand abroad
• To know the methods and problems of collecting and comparing
international information
• To understand some simplifying tools for helping decide where to
operate
• To consider how companies allocate emphasis among the countries
where they operate
• To comprehend why location decisions do not necessarily compare
different countries’ possibilities
12-3
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall
Introduction
12-4
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Location Decisions Affecting
International Operations
12-5
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Scanning versus Detailed Analysis
12-6
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall
What Information is Important in
Scanning?
• Opportunities
– Sales Expansion
– Resource Acquisition
• Risks
– Political Risk
– Monetary Risk
– Competitive Risk
12-7
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Examining Economic and
Demographic Variables
• Obsolescence and leapfrogging of products
• Prices
• Income elasticity
• Substitution
• Income Inequality
• Cultural Factors
• Trading Blocs
12-8
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Cost Considerations of Resource
Acquisition
• Labor
• Infrastructure
• Ease of Transportation and Communications
• Government Incentives and Disincentives
12-9
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Factors to Consider in Analyzing
Risk
• Companies and their managers differ in their
perceptions of what is risky.
• One company’s risk may be another’s
opportunity.
• There are means by which companies may
reduce their risks other than avoiding
locations.
• There are trade-offs among risks.
12-10
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Political Risk
12-11
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall
Monetary Risk
12-12
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall
Competitive Risk
12-13
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall
Collecting and Analyzing Data
12-14
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Problems With Research Results
and Data
• Limited Resources
• Misleading Data
• Reliance on Legally Reported Market
Activities
• Poor Research Methodology
• Noncomparable Information
12-15
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall
External Sources of Information
• Individualized Reports
• Specialized Studies
• Service Companies
• Government Agencies
• International Organizations and Agencies
• Trade Associations
12-16
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall
Country Comparison Tools
• Grids
– May depict acceptable or unacceptable conditions
– Rank countries by important variables
12-17
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Allocating Among Locations
12-18
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall
Alternative Gradual Commitments
12-19
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall
Geographic Diversification versus
Concentration
• Growth rate in each market
• Sales stability in each market
• Competitive lead time
• Spillover Effects
• Need for product, communication, and
distribution adaptation
• Program control requirements
12-20
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Reinvestment and Harvesting
12-21
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Noncomparative Decision Making
12-22
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Future: Will Prime Locations
Change?
• Future growth rates will have
implications for locations of markets and
labor forces
• Technological innovation allows for new
trends in urbanization as more people
are able to work from locations of their
choosing
12-23
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall
All rights reserved. No part of this publication may be
reproduced, stored in a retrieval system, or transmitted, in
any form or by any means, electronic, mechanical,
photocopying, recording, or otherwise, without the prior
written permission of the publisher. Printed in the
United States of America.
12-24
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall