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  • MKT-340 Creating Shared Value

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    Stuti Singhal
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    The document discusses the concepts of corporate social responsibility (CSR) and creating shared value (CSV). CSV goes beyond CSR by integrating social and environmental goals into business strategy and operations. It argues that businesses can pursue profits while also benefiting society and the environment through a mutual benefit approach. The document provides examples of companies like Nestle, Dow Chemicals, Intel, and Becton Dickinson that have created shared value and competitive advantage through sustainable business models that address social needs.

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    MKT-340 CREATING SHARED VALUE

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    The document discusses the concepts of corporate social responsibility (CSR) and creating shared value (CSV). CSV goes beyond CSR by integrating social and environmental goals into business strategy and operations. It argues that businesses can pursue profits while also benefiting society and the environment through a mutual benefit approach. The document provides examples of companies like Nestle, Dow Chemicals, Intel, and Becton Dickinson that have created shared value and competitive advantage through sustainable business models that address social needs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    8 views10 pages

    MKT-340 Creating Shared Value

    Uploaded by

    Stuti Singhal
    The document discusses the concepts of corporate social responsibility (CSR) and creating shared value (CSV). CSV goes beyond CSR by integrating social and environmental goals into business strategy and operations. It argues that businesses can pursue profits while also benefiting society and the environment through a mutual benefit approach. The document provides examples of companies like Nestle, Dow Chemicals, Intel, and Becton Dickinson that have created shared value and competitive advantage through sustainable business models that address social needs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    MKT 340

    Social Entrepreneurship
    Creating Shared Value
    CSR and CSV
    Going beyond Corporate Social Responsibility (CSR)
    Creating Shared Value (CSV)

    Creating Shared Value


    Creating Shared Value
    Business Strategy
    Profits, Planet and People integrated into business
    Pursuit of profits with either or both of the others
    Business must be given equal weight
    Mutual Benefit

    Business as an Agent of World Benefit

    Doing well BY doing good


    Creating Shared Value
    Takes away unnatural
    segregation of business
    and society
    Not business “or” society
    Business “and” Society
    Business value “because
    of” societal value
    “Societal needs, not just
    conventional economic
    needs, define markets”
    “Why Sustainability Is
    Now the Key Driver
    of Innovation”

    “Sustainability should be a touchstone for all innovation


    …
    In the future, only companies that make sustainability a
    goal will achieve competitive advantage.
    That means rethinking business models
    as well as products, technologies, and processes.”
    Nidumolu, Prahalad, and Rangaswami, HBR Sept.-Oct. 2009
    Sustainable Value
    Dynamic state that occurs when a company creates
    ongoing value for its shareholders and stakeholders
    By “doing good” for society and the environment,
    companies do even better for customers and
    shareholders than otherwise would

    Combining Shareholder and Stakeholder value creates


    competitive advantage

    Laszlo, Chris. 2005. The Sustainable Company. Island Press.


    Sustainable Value Model
    Shareholder Value
    +

    Unsustainable Sustainable
    (Value Transfer) Value

    - Stakeholder
    +
    Value

    Unsustainable Unsustainable
    (Lose/Lose) (Value Transfer)

    -
    Laszlo, Chris. 2005. The Sustainable Company. Island Press.
    SUSTAINABLE DEVELOPMENT GOALS
    Nestle
    Helped millions of malnourished families in India and
    other countries by providing inexpensive
    micronutrient-reinforced spices, which are a fast-
    growing, profitable business

    Dow Chemicals
    Removed 600 million tons of trans fats and saturated
    fats from the U.S. diet and created a major business
    with its Nexera sunflower and canola seeds
    Intel
    Trained more than 10 million teachers in the use of
    technology to improve educational outcomes, turning
    education into a profitable business for the company

    Becton Dickinson
    Protected millions of health workers by creating
    needleless injection systems, which are now a $2
    billion business for BD, accounting for 25% of the
    company’s revenue

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