Should the brand maintain its current price levels or change prices ?

If
changes are needed, should the prices be higher or lower and for which
product lines ? Why ?
• The target group of Peter England has always been the middle-class young men. This is
why the brand has always maintained a mid-price segment.
• Peter England also should keep a close look on the pricing strategy of its rival brands and
companies. By adopting competitor pricing strategy, the product price can be slightly
below your competition, the same as your competition, or slightly above your
competition.
• Whichever price you choose, competitive pricing is one way to stay on top of the
competition and keep your pricing dynamic.
• Value pricing is another strategy where we are highlighting value pricing as its own
strategy, we always recommend taking value into account, even if it’s not the primary
method you’re using. This can help you decrease risk by ensuring your don’t start with a
price that’s too high when price skimming or undersell yourself with competitive pricing.
In terms of distribution which channels should Peter England focus on ?
Should the brand build more MBOs or EBOs ? Or focus on developing
Internet based retail outlets ? Should Peter England set up its own online
distribution or remain part of the centralized six-brand web store set up
by Adithya Birla ? What are the pros and cons with each online
distribution option ?
•   Peter England EBOs are spread across the country through
multiple towns and cities. The stores are widespread. The
company witnesses presence in more than 150 cities and towns
within India. The number of outlets owned by the brand range up
to a number greater than 700. But lately it has been observed that
EBOs are not bringing in revenue and hence they should shift their
focus towards more MBOs and online sales through apps such as
Amazon, Myntra, Ajio, Flipkart etc.
• Peter England is advised not to set up its own online distribution and
rather remain part of the centralized six-brand web store set up by
Adithya Birla as that would give them more exposure.
Pros and Cons
Pros
• Easy access to market
• Reduced overheads
• Potential for rapid growth 
• Widen your market / export
• Customer intelligence 
Cons
• . Website costs
• Infrastructure costs 
• Security and fraud
• Legal issues 
• Advertising costs
• Customer trust can be difficult to obtain