THREADMILL

4 P’s

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 Concept Screening

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Technology used in treadmill :- Home Workout  Diet and nutrition , Activity tracking , IFit.,Wireless Pulse Monitors.
Passport Virtual Active Workout Programs also settings of treadmill also available in one app .
Proximity screening technology is giving the timing of customer user .
Technical feasibility:-The proposed product, in terms of practicality, is one of those types of creative products that can be built using
established technologies and skills.
Multiple powering option- It is can be used by charged batteries as well power sourced
Motion Detection and Alerts- Receive alerts with the motion of strangers with the help of proximity sensors
Commercial Feasibility:- fitness flexibility is the most important factor where the people look into. Our fitness equipment with the
touchless technology helps the consumer in the pandemic time avoiding by touching the touch button in his own mobile. Based on the
survey we did most of the customers wanted smart treadmill with touchless technology this shows that our product must commercially
be acceptable in the market.

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 FTP Approach

Form

technology Benefit
“  Form
In a normal week, it is hard to count how many times we come into physical contact with other human beings.
Everything has moved contactless, the demand for the emphasis on contactless and to smart fitness equipment
products has identified which led to the introduction of innovative new products and that is where the need of smart
and affordable treadmill for user .

Technology
To serve several purposes, the treadmill is made. It needs brilliant technology and accuracy. Introducing our
integrated access control system of body with neutrino plan. It provides security monitoring that provides access with
the assistance of SPO2 and after daily goal , a notification will be shared to the person holding the admin access 

Smart Benefit / Need

trademill Demand has been described for the focus on the pandemic time with work profession people who are health
enthusiastic the launch of revolutionary new products and that is were there is a need for time saving. Form this the
customer can have so many benefits like, Motion detection and alert, 2 Way audio, Multiple powering option, HD
Video with HDR, Direct to bluetooth.

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Design Chunks

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 House of Quality

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CORRELATION
MATRIX
HEALTH AND FITNESS

DESIGN REQUIREMENT
VOICE ASSISTANT WHICH CAN HELP IN
REDUCING THE SPEED OF THE MACHINE.

CALORIE MONITOR WHICH CAN BE SYNCED

THROUGH THE APP.

CUSTOMER RELATIONSHIP MATRIX COMPETITIVE

BLUTHOOTH CONNECTIVITY WHICH COMES ASSESSMENT
REQUIREMENTS WITH THE EQUIPMENT
SETTING UP, EFFECTIVE THERE ARE COMPETITORS IN
AND SAFE USE, ALSO EASY THE INDIAN MARKET WITH
AI TECHONOLOGY IMBEDDED WITH SAME PRICE.
PORTABILITY.
EQUIPMENT

TARGET VALUES
WEIGHT: 85 KG
LENGTH OF THE BELT: 48 INCH LONG

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Brand Identity

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Product launch strategy

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Thanks!

9
Roadmap
Blue is the colour of the
clear sky and the deep Red is the colour of Black is the color of
sea danger and courage ebony and of outer space

1 3 5

2 4 6

Yellow is the color of White is the color of milk Blue is the colour of the
gold, butter and ripe and fresh snow clear sky and the deep
lemons sea

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 SWOT Analysis
STRENGTHS WEAKNESSES
Blue is the colour of the clear sky Yellow is the color of gold, butter
and the deep sea and ripe lemons

Black is the color of ebony and of White is the color of milk and fresh
outer space snow
OPPORTUNITIES THREATS

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