CHALLENGES

• Introduction of a new product in market where the varieties are

already prevailing.
• Pricing of the product keeping in mind both divisions of the society
The Rural as well as The Urban.
• Focusing the target customers.
• Single distribution channel.
• Complain from customer that product is not good for their skin.
• Manufacturing Problem.
• Increase in distribution coverage.
SOLUTIONS TO THE PROBLEMS
• They re launched the soap not as a carbolic toilet soap, but as a health
product.
• Reduces the price of their product.
• Focused to Rural Population for their promotion.
• Divided their product into 3 category, Premium, Gold & Silver.
• HUL created an impact by massive rural campaigning, focusing on the
objective of health & Hygiene.
• Change of the manufacturing process.
• Distribution Strategy.