His Dudeness

Problem Identification

The issue as we understand it, as to what Flipkart is facing is about perception building.

And what’s better than an ad-campaign to change perceptions.

On various indicators we have found that people perceive Flipkart’s ads to be entertaining, for this year we
plan it to be touching.
 Generic Perceptions that Flipkart faces regarding the Big Billion Day Sale
and some recommendations to change the same.
I’m here only for the deals

This is a general perception that we face mainly from the millennials, as TBBD marks the onset of
festivity, we plan to market TBBD as a festival in itself.

For this, Flipkart every year can take up a Corporate Social Responsibility and that can be the
theme of TBBD.

For 2021 we plan eliminating Hunger in India to be the challenge that Flipkart takes up.

While ordering the customer will have a, “add to donate” button and we will market the fact that
for every one rupee you donate, Flipkart will donate one rupee towards the hunger problem in
India.

An Ad campaign will be run regarding the same, before and after the sale.

After the sale, the ad campaign will focus on the impact that the sale had on the lives of people.
 Generic Perceptions that Flipkart faces regarding the Big Billion Day Sale
and some recommendations to change the same.

Poor Discount on New Return Policy on Manufacturing

Quality/Clearance Products Sale Day Date Display
Stock

Only about Add to Wishlist Track Prices Only a Month

Deals/Inflating Prior to the sale
Prices
Helps in Customer Build hype for the
Retention sale
Thank You/Annexures