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    This document provides an introduction to ethnography. It defines ethnography as qualitative research that studies the distinct culture of a group through extended immersion and observation. The researcher collects data primarily through observation and interviews with group members to understand their values, beliefs, behaviors and language. They then analyze the data by identifying major themes that describe the culture. Finally, the researcher writes a narrative report that provides a thick description of the culture through their experiences with the group. Some limitations of ethnography include the extensive time required, difficulty of the narrative report style, risk of the researcher becoming biased, and potential negative impacts on the group.

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    Introduction to Ethnography

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    This document provides an introduction to ethnography. It defines ethnography as qualitative research that studies the distinct culture of a group through extended immersion and observation. The researcher collects data primarily through observation and interviews with group members to understand their values, beliefs, behaviors and language. They then analyze the data by identifying major themes that describe the culture. Finally, the researcher writes a narrative report that provides a thick description of the culture through their experiences with the group. Some limitations of ethnography include the extensive time required, difficulty of the narrative report style, risk of the researcher becoming biased, and potential negative impacts on the group.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    5 views12 pages

    Introduction To Ethnography

    Uploaded by

    rishikesh
    This document provides an introduction to ethnography. It defines ethnography as qualitative research that studies the distinct culture of a group through extended immersion and observation. The researcher collects data primarily through observation and interviews with group members to understand their values, beliefs, behaviors and language. They then analyze the data by identifying major themes that describe the culture. Finally, the researcher writes a narrative report that provides a thick description of the culture through their experiences with the group. Some limitations of ethnography include the extensive time required, difficulty of the narrative report style, risk of the researcher becoming biased, and potential negative impacts on the group.

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    Introduction to

    Ethnography
    PROJECT BY – KAJAL PAWAR
    CLASS – M.A PSYCHOLOGY PART 1
    SUBJECT – RESEARCH METHODOLOGY
    SUB TEACHER – REENA RAI
    COLLEGE – BHONSALA MILITARY COLLEGE
    Content

    ▪ What is ethnography?
    ▪ Data collection
    ▪ Data analysis
    ▪ Writing the report
    ▪ Limitations
    What is Ethnography?

    ▪ Ethnography is a qualitative research design that studies a distinct


    culture (values, beliefs, behaviors, language)of a distinct group within
    society.
    ▪ The distinct group of people have usually been together over an
    extended period of time, having similar beliefs, attitudes, behavior,
    language.
    ▪ Ethnography research originates from the academic disciplines of
    anthropology and sociology
    Data collection

    1. Will ethnography answer your research question?


    2. Find the distinct cultural group within society.
    3. Gain entry to group through a gatekeeper
    4. Become immersed in the everyday lives of the group (in the field) for
    extended periods of time
    5. Data primarily as observations and interviews… (Studied on 20 or more
    people of the group)
    Data Analysis

    ▪ Researchers immerse themselves in the field notes, interview transcripts,


    etc, to discover major themes that describe the group culture
    Final Report

    ▪ Final report describes the researcher’s experience with thick, rich


    description.
    ▪ Allows readers to experience the culture without having been there
    ▪ The report is usually written in a narrative, story – like fashion.
    Limitations

    ▪ A lot of time in the field is required to understand a culture.


    ▪ The style of the final report may be difficult for those not used to writing
    that way
    ▪ Researcher at risk for “going native” compromising duties as a researcher
    ▪ Researchers presence and potential lack of ethical consideration may
    negatively impact the group of people
    Conclusion

    ▪ Ethnography is qualitative research of a distinct group’s culture.


    ▪ After gaining access, data is primarily observations & interviews.
    ▪ Analysis includes discovering major themes from data that describe the
    culture.
    ▪ The report is narrative with thick rich description of the culture.
    ▪ Limitations …. Time, report, “going native” & negative impact on group by
    researcher
    Reference

    ▪ http://
    generic.wordpress.soton.ac.uk/ethnographicencounters/wp-content/blog
    s.dir/sites/47/2015/08/Introducing-ethnography.pptx
    ▪ https://youtu.be/6lIzz3DlEWQ
    THANK YOU

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