Test launch- Customer survey results and

recommendations-Soma
Summary

We reached Milestone: Tablet test launch

● 50 customers participated in this exercise.

● we asked the customers to engage with the newly implemented
tablets, as if they were
participating in a typical restaurant experience.
● customers were sent a digital survey after their experience ended
Overview
Wanted to measure overall customer experience using tablets

● Ease of using tablet- navigation, difficulty,

● menu design, interface
● Ordering experience
● Check out process

We supplied a digital survey and received their responses

Findings
Next Steps

recommendation :1

The tablet roll out has been liked by 40% of participants

However the wait times for order delivery is 15 min + for the 54%

We will need to increase Kitchen staff to improve this metric

Next Steps
Only 16% of users signed up for Birthday Club celebrations

To increase sign ups for Birthday club, the following recommendations are
provided

1. Special coupons to customers if they join Birthday club

2. Add promotional content could be added to the menu-
for example a banner on every menu page