SURVEY ON HABITS OF

CONSUMPTION
DO YOU USUALLY GO SHOPPING?

14 Yes
17 No
WHERE DO YOU SPEND MOST OF YOUR
MONEY?

6
Clothes

16 Food

Entertainment

7 Personal Care
HOW DO YOU NORMALLY PAY FOR YOUR
PURCHASES?

Money
Credit Card

26
HOW DO YOU FEEL WHEN SHOPPING?

2
3
Happy
Bored
6
Normal
20 Unconfortable
DO YOU BUY ONLINE?

Yes
No

22
WHAT DO YOU BUY ONLINE MOST OF THE
TIMES?

1
2
Clothes
Entertainment
14 Personal Care
9
Food
DO YOU PREFER TO BUY ONLINE?

10
Yes
No
17
WHY DO YOU BUY ONLINE?

4
6
It's easier
It's cheaper
3 It's more pratical
Wider options
12
DO YOU HAVE PARTICULAR PREFERENCE
FOR CERTAIN BRANDS?

10

Yes
No
21
 WHICH BRANDS DO YOU PREFER?

10

0
Nike Adidas Pull&Bear Gucci Tiffosi Others
 HOW MUCH INFLUENCE DO THE
FOLLOWING HAVE ON YOUR DECISION FOR
A PURCHASE?
18
16
14
12
10
8
6
4
2
0
Quality Brand Name Durability Emotion Price Prestige

No influence Weak influence Neutral Some Influence Large influence

DO YOU CONSIDER YOURSELF A
SHOPAHOLIC?

Yes
No

29