THE IMPORTANCE

OF MARKETING
 Marketing is a process by which a product is introduced and
promoted to target customers. Without marketing, your business may
offer the best products or services in your industry, but none of your
potential customers would know about it. Without marketing, sales may
crash and companies may have to close.
 FIVE
IMPORTAN
T
MARKETIN
G
FUNCTION
S
1. The Focus on Customer’s Demand
2. Effective Financial Management System
3. The Value of Human Resources
4. The Production Process
5. The Presence of Competitors
 THE GOALS OF
MARKETING AND
THEIR SOCIAL
EFFECTS
1. Maximizing the Consumption of Goods
2. Maximize Consumer Satisfaction
3. Maximize Choice of Goods and Services
4. Maximize the Quality of Life
THE CAREERS
IN
MARKETING
• PERSONAL SELLING
 • SALES REPRESENTATIVE
• SALES SUPPORT
REPRESENTATIVE
• COSTUMER SERVICE
REPRESENTATIVE
• ASSISTANT STORE MANAGER
• RESEARCH TRAINEE
 •STORE
MANAGEMENT
 • LOGISTIC
MANAGEMENT
& PURCHASING
•AD VERTIS I NG
AS SI TANT
 •SALES
PROMOTION
•MARKET RESEARCH
• PRODUCT & BRAND MANAGEMENT
 • PHYSICAL
DISTRIBUTIONS
CHALLENGES OF MARKETING IN THE
N E W G E N E R AT I O N
THE RAPID PRODUCT
G L O B A L I Z AT I O N
THE RAPID CHANGE IN GLOBAL
ECONOMY
SOCIAL PROBLEMS &
MARKETING ETHICS
 THE CHANGING
M A R K E T I N G S T R AT E G I E S