Professional Documents
Culture Documents
Starbucks plans to
ensure its marketing
successes in
countries around the
world.
Services
Events & Experiences
Persons
Declining Irregular
Full Unwhole
Overfull
some
• No Demand • Unwholesome
• Consumers may be unaware of
the product e.g. Foreign Language course Demand
• Stimulation mkt • Consumers attracted to products
that have undesirable social
• Latent Demand consequences e.g. Cigarettes, Alcohol,
Drugs social marketing
• Consumers may share a strong
need that can’t be satisfied with • Full Demand
existing product e.g. Harm less
cigarettes, Fuel Efficient cars .innovative • Consumers are adequately buying
all products. Maintenance
• Declining Demand marketing
• Consumers begins to buy the
product less frequently e.g. churches,
• Overfull Demand
Govt. Schools Remarketing • More consumers would like to buy than
can be satisfied. De marketing
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Hall
Key Customer Markets
Consumer Markets Global Markets
Information technology
Globalization
Deregulation
Privatization
Competition
Convergence
Consumer resistance
Retail transformation