THE AQUALINE COMPANY

A Case Study

Garnis Nurfadila Sari

 IDENTIFICATION
AQUALINE SUNSET
• Designs, manufactures and sells premium-quality • Smaller company but captures a higher
boats amount of total customer spending
• Has brand royal customer • Expanded by offering accessories and related
• Sales have slowed and begun to flatten services to its boating customers.
• Capture a larger share of total customer
spending and to drive profit growth

Why the sales are slowdown?

What are any other sales opportunities?

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IDENTIFICATION

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IDENTIFICATION

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IDENTIFICATION

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 SWOT

Strengths Weaknesses
• Well established • No production cost reduction
• Premium Quality

SWOT
Opportunities Threats
• Brand royal customers • Sales slowdowned
• Competitors’ offering strategy

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 NEXT STEP
AQUALINE’S NEXT STEP

Unveil a mid-sized Cruiser

But how to get more revenue sources?

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 Designed for: Designed by: Date: Version:

Business Model Canvas

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

Tourism business Design Brand Brand awareness Old Customer

owner Quality Design Quality Brand royal
Local suppliers Technology “Tribe” Community Recommendation customer
Services Update newsletter Popularity High class people
Marketing and Services Design
promotions Love the service
Key Resources Channels

People, Talent Website

Innovation Stores
Brand Social Networks
Technology
Manufacturing

Cost Structure Revenue Streams

Manufacturing Sales
Service Service
Marketing and Sales Community
Newsletter Subscriber
THANKYOU