Business Intelligence

(0641611)
Lecture Week-4
BI Using Data Warehousing

Beban: 2 SKS
SEMESTER: VI (Enam)/Genap
DOSEN: Djadja Achmad Sardjana, S.T., M.M.
djadja.sardjana@widyatama.ac.id
0818-658980 & 0858-61625868

12/09/2021 Business Intellgence IF-UTama 1

 Management
Reports P1-6m

BI Using
Data Warehousing
Data Warehouse Topics
• Decision Support Systems
– history
• Requirements Gathering
– Where data located, owners,
definition, how often updated
• Data Analysis
– Determine for table structures
Data Warehouse

• ETL Processes & Deliverables

– Cleaning & Conforming
• Valid, missing
• Address, gender
– Schemas
• Dimension Tables
• Fact Tables
Data Consolidation & Storage

Customers Sales Procurement Suppliers Operations Finance

Shared
Reporting

Shared Data
Layer
Data Warehouse

Transaction
Layer
SCM CRM MRP Finance

• Operations and financial information is shared across

the organization from same core data
Data Warehouses

Multi-Dimensional
Database (Cube)

Data Warehouse

ODS* ODS ODS

*ODS = Operational Data Store

How is data consolidated?
• This is difficult!!!!!
– Data is often spread across
multiple systems, stored in different
formats, and may even be localized
for different countries
Transforming Data
• Data must be transformed for consistency and
meaning
– Transformations may be as simple as copying
columns or may be incredibly complex
– Common transformations include:
• Hard-coded changes (‘T’ to 1)
• Looking up values in a table (mapping a customer
number across disparate systems)
• Inserting dummy records and mapping them to
unknowns (inserting an ‘Unknown’ customer)
Cleansing Data
• Data must be cleansed to be meaningful
– All companies have “bad” data in
their systems
– Data may be missing
– Data may be inconsistent
– Data may be wrong
Data Warehouses
• ETL (extract, transform and load) processes are needed to
create data warehouses
– This is an arduous and technical
process that can account for a
large percentage of a BI project
cost!!!!
Data Mining
 Data Mining

• The process of identifying patterns in data

• Goes beyond simple querying of the

database

• Goes beyond multi-dimensional database

queries as well
 Data Mining

• Data Mining works for problems like:

– Develop a general profile for credit
card customers …
– Differentiate individuals who are
poor credit risks …
– Determine what characteristics
differentiate male & female
investors.
Data Mining vs. Data Query
• Use data query if you already almost
know what you are looking for.
• Use data mining to find regularities
in data that are not obvious.
Data Mining Applications

• Fraud detection
• Targeted Marketing
• Risk Management
• Business Analysis
 Origins of Data Mining
• Mathematics
– Statistics
– Numerical Analysis
• Artificial Intelligence/Machine Learning
• Computer Science
– Data Storage and
Manipulation
How does Data Mining
work?
• Uses induction-based learning:

The process of forming general concept

definitions by observing specific
examples of concepts to be learned.
How does Data Mining
work?
Which of these are What-Cha-Ma-Call-Its?
 How does Data Mining
work?
What-Cha-Ma-Call-Its NOT What-Cha-Ma-Call-Its
 Data Mining Process

List of Customers: Data Mining

-some bicycle buyers Software Model
-some not

List of Likely Buyers

List of Prospective Buyers Model
 Overview of Mining
Strategies
Data Mining
Strategies

Market
Basket
Analysis
Supervised
Learning Unsupervised
Clustering

Note: This representation is over-simplified and data mining strategies

are continually being invented.
Skills
• Written communication
• Problem Solving
– Analytical
– Troubleshooting
• Software
– Microsoft SQL Server Management
Studio
– SQL Server BI Development Studio
– SQL Server Reporting Services
– Pro Clarity
Jobs

• Business Analyst
• Data Analyst
• Functional Analyst
• Marketing Analyst
Jobs
• Report Developer
• Data Modeler
• ETL Developer
• Data Architect
• Data Warehouse Designer
• Data Warehouse Developer
• Data Warehouse Administrator
• Database Administrator
Jobs
• Business Intelligence Consultant
• Business Intelligence Developer
• Business Intelligence Analyst
• Business Intelligence Project Team Member
Jobs
• One of the fastest growing segments of IT

• Less likely to be outsourced

• May exist in business units rather than IT

• Knowledge/understanding of the organization is key

 History of Business
Intelligence-10m36

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12/09/2021 Business Intellgence IF-UTama

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