OEC Assignment

Topic :- Creativity And Innovation

S U BM I TT ED BY : - PR I N C E K U M A R R AY

C O U R S E : - M B A 3 R D S EM ES TE R

S U BM I TT ED TO : - P R O F.M EN K A S H A R M A
 What is Creativity?

• Creativity is any act , idea or product that changes an existing

domain or that transforms and existing domain into new one.

• Creativity cab be described as the discovery of something that

is novel but also useful or relevant or economical, valuable.
  Primary Creativity :- It deal with spontaneous creations.

Types of Creativity
 Secondary Creativity :- It is more deliberate and skilled as in the
application of ideas and insight to inventions.

Primary
Creativity  Technical Creativity :- It aims at finding out improvement in a process so
as to improve the efficiency.
Emergentive Secondary
Creativity Creativity
 Inventive creativity :- It aims at making or devising new combination of
ingredients.

 Innovative creativity :- It involves for reaching application of more basic

ideas such as management application of principal of psychology to
Innovative Technical develop a much more effective system for motivating staff.
Creativity Creativity

 Emergentive Creativity :- It consist of new revolutionary principles for

Inventive an art or science such as psycho- analytical concepts of innovations.
Creativity
 1
• Preparation

2
• Incubation
• Insight
Creativity Process 3

4
• Evaluation

5
• Elaboration
 Resistance
to change

Resource Lack of
Constraints Initiative

Barriers of Creativity Creativity

Restriction
Lack of
on
Recognition
interaction
Fear of
something
going
wrong
 • It happens when
someone
Innovati “improves on or
makes a

on
significant
contribution” to
something that
What is has already been
invented.
• And converting
Innovation ? the knowledge
into wealth is
called innovation.
• “Innovation is a
complex process
even defining
innovation is
problematic.”
 Core
process

Enabling
Channel
Process
Types of Innovation
Innovation

Business
Brand
Model

Networkin
g
Process of Innovation

1
• Creative Ideas

2
• Observe Problems

3
• Develop the Solutions

4
• Platform and Module Design

5
• Try it out

6
• Observe the trial problems

7
• Rectification of trial error

8
• Implementation