CHAPTER 4: TOURISM

PSYCHOLOGY
Defining
Factors
INTEGRATED MODEL OF TOURISM
Tourism Service Suppliers/
Components
IMPORTANCE OF
TOURISM INDUSTRY
 Tourism has an impact on the economy of a country (it brings in
foreign currency, impacts on the balance of payments, and increases
employment)
 Strenghtening the safety in a country especially in national frontiers
for tourism.
 Tourism often used to enhance national image – Governments are
keen to ensure that foreigners have a positive perception of their country.
 The tourism product may need protection as well as development
through government aid. Many core tourist attractions are public
properties (landscapes, natural and built heritage).
 Government provides or has an interest in the infrastructure
development upon which tourism exists (i.e. public services, roads,
railways,etc).
HOW TOURISM AND ECONOMY ARE RELATED??
The multiplier effect is how many times money spent by a
tourist is circulated in a country’s economy.

There are types of economic impact from tourist spending:

Direct Impact: The tourist’s initial spending which creates

direct revenue
Indirect Impact: The initial process of re- spending (example:
employees’ salary)

Leakage : Not all money a tourist spends ends up in the local

economy.
TRAVEL MOTIVATIONS
THE PUSH & PULL THEORIES
LET’S ANSWER SOME
QUESTIONS….
 Identify these statement either Push
Theory or Pull Theory

Push Theory1. To be together with friends and family.

Pull Theory It’s a good place to understand nature.

Pull Theory Convenience transport in destination.

Push Theory To fulfill one’s travel dream.

Pull Theory The quality of service.