MISSION SCHEM

YOUTH J&K ES
NEED TO FOCUS ON YOUTH IN
J&K
 69% of Population in J&K falls
under the age group of 35 years.
0-17 years
17% 18-35 years
35-45 years
To tap the potential of youth for 12%
40%
>45 years

maximum demographic dividend

which is linked with socio-economic
31%
development of UT of J&K.
WHY TAP THE POTENTIAL
OF YOUTH?
For October, it is 22.2
% against National
average of 7.1%

UT is expecting 05 lakh
jobs with 25,000-30,000  8000 class IV posts, 5.4
crore of private lakh aspirants applying.
investment.
MISSION YOUTH: OBJECTIVES
To positively engage with the youth of J&K and make them stakeholders in the
development of J&K.
To act as vibrant medium for engagement and empowerment of youth with
focus to transform youth as brand ambassadors of J&K’s development story.
To provide the youth an opportunity of livelihood generation, economic growth
and social recognition with systemic support.
To synergize the various initiatives for the skill development of the youth.
To provide psycho-social support to the youth and act as a medium to support
aspirations of the youth.
 Positive
Engagement
Psycho- Transform
Youth as
Social Brand
Support Ambassadors

Objectives

Skill Livelihood
Development Generation

Economic
Development
 SCHEMES UNDER MISSION
YOUTH RECREATION AND SOCIAL
LIVELIHOOD AND ENGAGEMENT
1. SKILL
MUMKIN 14. GREEN YOUTH ALLIANCE
2. TEJASWINI 15. YOUTH CLUBS
3. TOURIST VILLAGE 16. EVENTS – SPORTS, TALENT
NETWORK HUNT, CAMPING etc
4. SECTOR SPECIFIC 17. DISTRICT YOUTH CENTRES
EMPLOYMENT
5. SKILL DEVELOPMENT
INITIATIVES SPECIFIC
6.CAREER, PSYCHO-SOCIAL
RISE TOGETHER 11. YOUTH WITH DISABILITIES
INITIATIVES
COUNSELING 12. UNIVERSITIES
COLLABORATION
7. SAHYTA- Youth in Distress INITIATIVE
8. AVSAR • JK Super-75 (Girls and
9. PARVAAZ Boys)
10. De-addiction and De-radicalization 13. YOUNG INNOVATORS
PROGRAMME
 LIVELIHOOD
GENERATION AND
SKILL DEVELOPMENT
MUMKIN – NEW
POSSIBILITIES
 AIM: Sustainable Livelihood to unemployed youth in the Transport Sector

 Financial Assistance for purchase of New Small Commercial Vehicles

 Approving Authority: DLIC headed by Deputy Commissioner

 District Nodal Officer: Deputy/ Assistant Director, Employment

 Eligibility:
Age: 18-35 years, Domicile of J&K, Unemployed
 Should not have availed benefit under any other self-employment scheme
Valid driving Licence
Can avail benefit only once
MUMKIN – NEW
POSSIBILITIES
 Benefits:
Upfront subsidy to the extent of Rs. 80000/- or 10% (whichever is minimum) of
the on-road price of the vehicle
 Scheme Partner (Manufacturer) to provide upfront special discount not less than
the subsidy provided by Mission Youth.
 No requirement of Collateral
Processing of Loan Case in the time-bound manner

How to Apply?
 Submission of Application online on the JK-e Services Portal.
PROGRESS
TEJASWINI – THE RADIANT
Aims to empower and encourage young women to take up self-employment
opportunities by means of soft loans for setting up new units/ modernization of
existing units/ acquisition of fixed assets/ meet working capital needs.

Covers 13 specific activities and covers any other similarly profitable small
business/ start-ups.
Approving Authority: District Level Committee headed by Deputy
Commissioner
Members: GM, DIC, DSWO, EDI rep, Lead Bank Manager, any co-opted member
 District Nodal Officer: Deputy/ Assistant Director, Employment

Eligibility:
18-35 years, 10th qualified, Unemployed or Enterprise with women holding > 50%
Should not have availed similar benefit under any other scheme, Avail benefit only once
Preference to trained women
TEJASWINI – THE RADIANT
Activities Covered
 Canteen and Restaurant
 Crèche Fitness Centre
Cyber Café Yoga Centre
Beauty Parlour Computerised Desktop Publishing
Day Care Centre Any other profitable activity / Micro
Laundry and Dry Cleaning Start up / Small business of similar
nature
Mobile Repairing
Photocopying (Xerox) Centre
Boutique/ Tailoring
Training Institute
TEJASWINI – THE RADIANT
Procedure ( Amended)
 Application submission and scrutiny as per guidelines, Tentative cost of project
 Sanction of cases by the DLIC
 Preparation of DPR and submission to Bank ( JKEDI shall prepare DPR)

Benefits:
 Avail Loan Facility up to 5.00 lacs
 Subsidy: Rs.50000 or 10% of the Project Cost (Whichever is minimum) –
adjusted towards instalments of first 6 months.
 Interest Subsidy to the tune of Rs. 0.60 lacs per beneficiary

How to Apply?
 Submission of physical form in the Employment Office.
 178 application received.
TOURIST VILLAGE NETWORK

J&K has a potential of 2 crore visitors including 15 lac foreign travellers.
This scheme aims to give create world class rural tourism infrastructure in the UT with the focus on
creating meaningful employment as a windfall gain and to promote hitherto unexplored destinations
in J&K.
The scheme also aims to promote holistic and sustainable tourism with minimum negative footprint.

Activities Covered:
Local Hospitality
Adventure and Sports
Budget Accommodation
Tourist Complexes
Wayside Amenities
Tourist Facilitation Centres
Special Projects
Sound Light
Eco-friendly transport facilities
TOURIST VILLAGE NETWORK
 Identification of Potential Tourist Villages: Mission Youth + Tourism Department
Scheme Mode: Community ( Action by Local Youth Groups)
Eligibility:
Youth Group with minimum 5 members, registered with Mission Youth
 Age Group: 18-35 years with min. qualification of 12th std.
 No member of the group should have availed any other self-employment/ similar scheme

Benefits:
 Financial Assistance: upto 10 lacs, Loan Component: 85% or 8.5 lacs (whichever is lower)
 Upfront Subsidy Component: 1.5 lacs or 15 % (whichever is lower)
 Special Subsidy for repayment of Loan EMI as per a fixed schedule and not exceeding 3.5 lacs per
case.
 Pre- Sanction Training/ Counselling to the Youth Group selected for project.
TOURIST VILLAGE
NETWORK
DPR submission
Notification of by Youth Group Technical Vetting
Identified Circuit (10 youth or of DPR
more)

Yearly
Loan Sanction Pre-Sanction
assessment (4
and Upfront Training and
year), repayment
subsidy release Counselling
subsidy
SECTOR SPECIFIC
EMPLOYMENT SCHEME
(DENTAL)
 Specially tailored self-employment scheme for Dental Surgeons
 Aim: To support Dental Surgeons and Paramedics across the UT with the
objective of ensuring quality dental services across UT of J&K. 200 Dental Clinics
to be covered.
Benefits:
Mission Youth to contribute ₹ 2.0 Lakh per Unit (Dental Clinic) out of Total
Project cost of ₹ 8.0 Lakh/ Unit.
The remaining ₹ 6.0 Lakh shall be financed by Bank in the form of Mudra Loans.
 SECTOR SPECIFIC
EMPLOYMENT SCHEME
•(DENTAL)
Govt to Facilitate IDA accreditation.
•Identification of Space in Govt premises or on nominal rent
•Facilitation of registration with L&E Deptt.
•Eligibility
•Age 18-40 Years, Domicile of J&K
•Unemployed
•Family income < 8 Lakh per year
•Benefit only Once
•Target: Self Employment to 400 Dental Surgeons and 800 Paramedics.
SKILL DEVELOPMENT
INITIATIVES
 Implementation of customized Market-Driven Skill Development Programmes

Collaboration with reputed government departments/ organizations/ institutions/

corporate houses of the country for demand based skill training and placements.

Special Focus:
 Identification of a minimum of 20 skills in high demand in the market for focus.
 Oxygen Tech and Healthcare skill courses for youngsters of J&K.
 Soft Skill Training of Youngsters for quick absorption in the Industry.
 Target:-8044 Trainings in various skills.
RISE TOGETHER INITIATIVE
 Specially tailored Scheme to develop community entrepreneurship.
Aim: To promote youth groups to take up livelihood projects which are holistic in
nature and provide end to end solution ( Production to Marketing)
Activities Covered
Dairy Units
Sheep Farms
Deptt Stores
Indigenous raw material based manufacturing units
Way side amenities
Sound and Light recreational facilities etc.
RISE TOGETHER INITIATIVE
Eligibility
•Domicile of J&K
•Youth group with minimum 03 members is eligible
•Age, 18-35 Years, minimum 12th.
•Benefit only once
•Unemployed
RISE TOGETHER INITIATIVE
Benefits:
Financial assistance to the extent of ₹ 20.0 Lacs per youth group
MY contributes ₹ 2.50 Lacs or 5% of project cost(whichever is minimum) is
as subsidy and rest of the Project Cost shall be financed as MUDRA Loan.
Bank finance to the extent of ₹ 17.5 Lakh or 75% of Project Cost, whichever
lower as MUDRA Loan.
Special subsidy upto ₹ 5.0 Lakh for repayment of Loan.
Target: 50 model community based Enterprises.
SPURRING
ENTREPRENEURSHIP
INITIATIVE
Aims to encourage innovation and job creation through creation of new businesses
and expansion of existing businesses.
Financial assistance under the scheme shall be provided to youth proposing the
creation of a new or expansion of an existing business venture within J&K.
Eligibility
Age 18 to 40 years ,minimum 12th.
For assistance for expansion of existing business, an established business for at least 2 years.
Preference would be given to businesses creating innovative solutions.
25 percent of the cases reserved for women.
Assistance
Minimum Rs.2.00 Lakh Maximum Rs.20.00 Lakh
Only principal amount to paid & Interest subject to a maximum of 2 lakh to be paid by MY.
SPURRING
ENTREPRENEURSHIP
INITIATIVE
 Special Incentive as per Business Development

Year Business Development Incentives

0-1st Year Moratorium Moratorium

1st -2nd Year 10% 20% of BD

2nd -3rd Year 20% 40% of BD

3rd-4th Year 30% 50% of BD

4th-5th Year 40% 60% of BD

CAREER SUPPORT AND
PSYCHO-SOCIAL
COUNSELLING
SAHYTA- YOUTH IN DISTRESS
 SAHYTA- Sympathetic Assistance and Handholding for Youth Transformation and
Amelioration.
Aim: Financial Assistance to youth in distress for gainful self-employment.
Who is a youth in distress?
 Any domicile of J&K in the age group (18-40 years) who has lost any next of kin/ family member in
insurgency related action, cross border shelling or mine blast incident OR,
Has himself/His family suffered permanent incapacitation ( permanent disability of 50% or above) in
such incidents

Approving Authority: District Level Task Force headed by Deputy Commissioner

with SSP and Deputy/ Assistant Director, Employment as mandatory members.
SAHYTA- YOUTH IN DISTRESS
 There are 15 no. of self-employment activities covered under the Scheme.
Claims to be filled within 2 years of incident, with DC.
DC can recommend cases for assistance under this scheme other than Youth in distress
with proper justification.
 Benefits:
 Financial Assistance totaling to Rs. 2.0 lacs in two instalments for setting up business
 100% assistance upto 2.0 lacs
 02 installments of Rs 01 Lakh each(1st on sanction of case & 2nd after 03 months when
unit has been set up)
TARGET
District Target District Target

Jammu 9 Udhampur 5

Samba 15 Reasi 0

Kathua 6 Doda 4

Rajouri 19 Kishtwar 4

Poonch 38 Ramban 5
AVSAR
 Special Initiative to Connect Youth of J&K with Local & National Job Market
Special Recruitment of youth in Reputed Corporate Houses and Other
Organizations of the Country
Platform for Demand-Supply linkage in job market
 PARVAAZ (FREE COACHING

SCHEME)
AIM: Supporting youth/students interested in competing in professional
examinations.
Supported through:
Sponsoring Coaching for various Professional Competitive Examinations including
UPSC/ JKPSC/ SSC/ JKSSB.
Setting up of State of the Art Coaching Institute of Mission Youth at Srinagar &
Jammu
 Mission Youth also aims to rope in existing reputed and professional coaching
institutes through means of tie-ups for providing coaching to students across the UT.
 PARVAAZ
Eligibility
Family income<8.0 Lakh
Requisite marks prescribed for qualifying exam.
50% Cases earmarked for Girl students.
Target: 2000 students
Financial assistance upto 1 Lakh (1 lakh for UPSC/JKPSC,0.50
lakh for professional courses after 12th & 0.25 lakh for JKSSB
Recruitments)
SPECIFIC INITIATIVES
YOUTH WITH DISABILITIES
 AIM: Supporting specially challenged youth in the age group of 18-35 years in
order to empower them to become self-independent in life and have an inclusive
society.
Cover 5000 Youth with Disabilities in age-group 18-35
Access to existing schemes; skilling, connect with digital world, livelihood support,
link-up with banking and financial institutions.
 MISSION YOUTH shall collaborate with Social Welfare Department.
UNIVERSITIES
COLLABORATION INITIATIVE
 Coordination with Universities/ Colleges for Youth Engagement Programs,
Exposure Visits, Youth Exchange Programs at various levels, Research and Studies.
Under the UCI, there exists an sub-component called JK Super-75

JK SUPER-75 AND JK SUPER,B-75

 Aim: To support meritorious students (girls and boys) for higher
education(PG/PHD) from marginalized section of society who are forced to leave
education due to financial difficulties.
 Top 75 girls and boys shall be given financial assistance of Rs. 1.00 lacs or actual
expenditure whichever is lower.
JK SUPER-75 AND JK
SUPER,B-75
Eligibility
Age< 30 years
Candidate from BPL/PHH covered. PwD also covered.
For PG admissions, minimum 50% marks. For research program, minimum 60%
marks.
60% weightage of marks in qualifying exam & 40% of entrance exam.
 1st installment of scholarship(0.50 lakh) in first year & 2nd instalment(0.50) in 2nd
year.
YOUTH INNOVATION
PROGRAM
 Mission Youth intends to empower young innovators to innovate new products,
services or models in any area of their interest like art, craft, literature, science etc.
The idea is to facilitate promising innovators to exhibit their talent and excel in their
areas of interest by providing them with institutional support and financial assistance.
Innovative projects in art, skills, crafts, literature, research and Science covered.
Eligibility
Age,18-35 years, 10th

Benefits:
maximum limit of Rs 5 lakh.
One person can seek the assistance under this scheme only once for a particular innovation.
The scheme shall be catering 50 applicants in a calendar year.
 RECREATION AND
SOCIAL ENGAGEMENT
GREEN YOUTH ALLIANCE
 The aim of this initiative is to engage, empower and encourage young people to take
positive steps towards sustainable development in line with the Sustainable
Development Goals (SDGs)
The initiative shall also focus on consumer awareness and promoting green
technologies and initiatives.
The initiative shall be taken up in collaboration with Forest Department and Mission
Youth shall also explore collaborations with Universities, NGOs, other agencies etc.
YOUTH CLUBS
 Specially conceived & designed programme for positive youth engagement at grass
root level
Establishment of “Youth Clubs” in every Panchayat / ULB Ward of J&K which
comprise of a min. of 5 youth belonging to the area.18-35 years. Composition of 3:2
Male: Female, at least one female.12th.
Nerve centers for all youth programs / initiatives
Approx. 5000 Clubs envisioned to directly engage with 1 Million youth of J&K
₹ 25,000/Club Grant-in-Aid for community activities during period of active
engagement.
Separate bank account of each group. Award for best performance on 5th Dec(IVD).
RECREATION ACTIVITIES AND
SPORTS
 To launch a Programmed drive for providing wide range recreational facilities for youth of
J&K including mega sports events;
Focus will be on Positive Socialization, Behavior Development, Enhanced Social Recognition
and Self Confidence.

Activities include:
Hiking & Camping Programmes
Water sports Competitions
Volunteer Restoration & Conservation Events
Cultural Events & Theme Based Youth Festivals
Value-based Movie Screening
Mega sports events
Hon’ble LG’s Rolling Trophy in Cricket, Football, Volley Ball & Basket Ball.
RECREATION ACTIVITIES AND
SPORTS
Target
50,000 Boys & Girls
Competitions from Block to UT level

Not to create new infrastructure but to augment the efforts of DYSS

department.
Hon’ble LG’s Rolling Trophy has been inaugurated and the calendar of
sports events from Block to UT level is ready for implementation.
PSYCHO-SOCIAL SUPPORT
MY envisions facilitating psycho-social support for de-addiction
and De-radicalization of youth.
Aimed at providing skill development trainings and coverage under
various schemes of MY.
Psycho-social support apparatus to be put in place in the districts.
Target:-minimum 15000 youths
To be implemented in coordination with H&ME, Home, Higher
Education & School Education departments.
DISTRICT YOUTH CENTRES
 Nerve Centre of Youth related Activities (Gym, conference rooms, pools, Digital
library, Coffee shop , internet facility etc.). Building like state of art corporate office.
To address shortcomings of Official Statistics regarding Youth .
To create a repository of Consistent and Reliable Youth Statistics for Short- and
Long-term Planning
To establish direct communication linkages with the youth for greater engagement.
 Mission Youth Headquarter and Youth Centre to be established at both Jammu and
Srinagar.
Mission Youth intends to set up youth Centres in 10 districts in the first instance.
RECENT DIRECTIONS (1)
 Self Employment Coverage of 5 youth in each Panchayat of UT
Hon’ble LG direction dated 15th Nov, 2021.
 Self Employment to be provided in Mission Mode, Focus on cases not numbers.
Self-employment target of 50000 in the year 2021-22
 Focus on equitable participation / Inclusion of women/ ST/SC/ PwD/ Weaker sections in
all the schemes of Mission Youth

Procedure
Selection of 6-7 youths per Panchayat for self-employment cases ( 6-7 cases to
ensure target achievement in case of shortfall)
The cases are to be put up before the DLIC for approval/ recommendation.
RECENT DIRECTIONS (2)
Information under Gram Panchayat Swarozagar initiative of HLG for earmarking
required funds.
Coverage under Mumkin, Tejaswani, SAHAYETA, Rise Together, Youth Innovation
Scheme, Tourist Village Network, Dental Sector, Spurring Entrepreneurship (MY:Mudra)

What needs to be done.

District and Sub Divisional Level outreach program for youth.

 Sensitization of all the line departments about the initiative and Schemes.
Fast track selection and approval of cases.
Submission of Cases for funding.
Recording Minutes and proper follow up.
THANKS