Summary

Pertemuan ke 9
Digital Media for Business
Communication
two important considerations in using digital
media:
choosing the best tools for the task at hand
using each tool wisely
 Business communicators use the full range of
digital media options, from conventional email
and messaging to social networking tools.

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 Digital and Social Media Options
Email
Messaging
Web content
Podcasting
Social networks
Information- and content-sharing sites
Wikis
Blogging and micro-blogging

3
Online video
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 CoMPoSITIonAL MoDES FoR DIgITAL
AnD SoCIAL MEDIA
Conversations
Comments and critiques
Orientations
Summaries
Reference material
Narratives
Teasers
Status updates and announcements
Tutorials
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 Tips for Creating Successful Content
for Social Media
Remember that it’s a conversation, not a lecture or a sales
pitch
Write informally but not carelessly
Create concise, specific, and informative headlines
Get involved and stay involved
If you need to promote something, do so indirectly
Be transparent and honest
Think before you post!

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 Social networks

Public, general-purpose networks

Public, specialized networks
Private networks

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key applications of social networks for internal and
external business communication
Integrating company workforces
Fostering collaboration
Building communities
Socializing brands and companies
Understanding target markets
Recruiting employees and business partners
Connecting with sales prospects
Supporting customers
Extending the organization
Crowdspeaking
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STRATEgIES FoR BUSInESS
CoMMUnICATIon on SoCIAL nETwoRkS

Choose the best compositional mode for each message,

purpose, and network
Offer valuable content to members of your online
communities
Join existing conversations
Anchor your online presence in your hub
Facilitate community building
Restrict conventional promotional efforts to the right time
and right place
Maintain a consistent personality
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 Information- and Content-Sharing
Sites

Though the field is diverse and still

evolving, the possibilities can be divided
into :
User-generated content sites
Content-curation sites
Community Q&A sites

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 Blogging
Writing in a personal, authentic voice is key to
attracting and keeping blog readers
Guidelines to maintain a positive connection with
target audiences, business bloggers :
Communicate with personal style and an authentic
voice
Deliver new information quickly
Choose topics of peak interest to audiences
Encourage audiences to join the conversation

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 Blogging
The business applications of blogs include a wide range of
internal and external communication tasks
Before you launch a blog, make sure you have a clear
understanding of
your target audience
the purpose of your blog
The scope of subjects you plan to cover
The ideal writing style for blog posts is personal and
comfortable—but not careless

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 Micro-blogging

A variation on blogging in which messages are

sharply restricted to specific character counts
Twitter is the best known of these systems, but many
others exist
Some companies have private micro-blogging
systems for internal use only, either as standalone
services or as part of broader collaboration systems.
The business communication uses of micro-blogging
extend well beyond the publication of brief updates
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 Wikis

Being an effective wiki collaborator

requires a different mindset when writing
Make sure you understand how a new wiki
page will fit in with the existing content

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