CASE 4

MEDISYS CORP:
THE INTENSCARE PRODUCT DEVELOPMENT T

SUBMITTED TO: DR NILANJAN SENGUPTA

SECTION: A
GROUP: 8
DATE: 08-10-2020

SUBMITTED BY:
SAMARTH R BHAT- 20043
SANJANA VIJAYKUMAR- 20044
SEETALAKSHMI SATISH HEGDE- 20045
SHANE ANTONIO DE SOUZA- 20046
SHRAVYA DECHAMMA K C- 20047
SHREYASH URS- 20048
 CASE FACTS
• MediSys Corp is a US based medical device manufacturer.
• They were planning to launch IntensCare,a remote monitoring system for use in hospitals' intensive care units.

                                                    Typical new product development process at MediSys:

Marketing team Once the

converted specifications
Engineering and
R&D proposed concept into Regulatory were finalized,
software design
new product group conducted production
developed
technologies or description trials to test the group arranged
product
systems. based on prototypes. for fabrication
specifications.
consumer and assembly
insight. of products.

IntensCare Core Team (Cross functional team)

Art Beaumont
(President)

Jack Fogel
(Project Leader)

Dipesh Mukherjee Bret O’Brien

Aaron Gerson Karen Baio Valerie Merz
(Software design and
(R&D) (Regulatory affairs) (Marketing) (Product Engineer)
development)
 ISSUES AND PROBLEMS FACED
Tight deadline.

Functional goals preceded organizational goals

Conflict regarding modular design.

Negative organizational climate.

Conflict regarding outsourcing of software.

No change in reporting and team evaluation.

Lack of synergy.

Lack of effective leadership.

 SOLUTIONS
• Conduct frequent team meetings.

• Conduct team building exercises and

provide conflict resolution training.

• Develop collective goals and plans.

LEARNINGS
• It's important to have a work team rather than a work
• Introduce team-based incentives.
group.
• Manage resistance to change.
• A careful evaluation of employee personalities must be
done before making them  part of a cross functional
• The modular design could be
team.
incorporated into the next version of the
product.
• The top management should help in alignment of
individual goals with team goals and organizational
• Medisys could consider moving from
goals.
offshoring to internal development as a
viable option.
• Proper communication and conflict resolution
channels must be set up.