TRADITIONAL V/S E

COMMERCE

By Tanishq Kashyap
 WHAT IS TRADITIONAL COMMERCE?

Traditional commerce involves the exchange of goods

and services between two people face to face. It is one
of the oldest modes of buying products and services. It
is done by almost everyone all over the globe. Just
walking into a store or a marketplace, selecting an item
and paying for the product.
 WHAT IS E-COMMERCE?

Ecommerce also electronic commerce is like traditional commerce.

As such, it also involves the exchange of goods and services. The
only difference is that it is conducted online via an electronic
network – the Internet. Nowadays it has extended to online social
networks. With e-commerce, transactions, assistance, and
communication are done through the use of the electronic medium.
NOW WE WILL TALK ABOUT SOME
KEY DIFFERENCES BETWEEN
TRADITIONAL COMMERCE AND E-
COMMERCE.
 EXCHANGE IN TRADITIONAL COMMERCE V/S E-
COMMERCE

Traditional commerce focuses on the

exchange of products and services through
personal interactions and is therefore
manual while e-commerce trading activities
are online via the internet and can be
considered automatic.
TIMING IN TRADITIONAL COMMERCE V/S E-
COMMERCE

Traditional commerce is limited to time business hours mostly during the day while e-
commerce is 24/7, it can be done anytime day and night.
 PHYSICAL INTERACTION IN TRADITIONAL
COMMERCE V/S E-COMMERCE

Traditional commerce allows a buyer to be

physical inspect goods and test out services
before making a purchase. Conversely, with
e-commerce, products and services are not
examined physically.
 CONSUMER INTERACTIONS IN TRADITIONAL
COMMERCE V/S E-COMMERCE

As far as consumer interactions are concerned, traditional commerce provides

face to face. On the other hand, e-commerce can be termed as screen to face
interaction.
GEOGRAPHICAL LIMITATIONS IN TRADITIONAL
COMMERCE V/S E-COMMERCE

Traditional commerce is limited to a

particular geographical location while e-
commerce is global and has no physical
limitation.
 PLATFORM IN TRADITIONAL COMMERCE V/S E-
COMMERCE

With traditional commerce, there’s no

uniform platform for information exchange.
On the other hand, e-commerce has a unique
uniform platform for exchanging
information.
 BUSINESS RELATIONSHIP IN TRADITIONAL
COMMERCE V/S E-COMMERCE

Business relationships with conventional

commerce is linear while with e-commerce it
is end to end.
MARKETING IN TRADITIONAL COMMERCE V/S E-
COMMERCE

When it comes to marketing, traditional

commerce takes on a one-way marketing
approach. E-commerce, on the other hand,
takes on a one on one marketing strategy.
PAYMENT INVOLVED IN TRADITIONAL COMMERCE
V/S E-COMMERCE

Modes of payment in traditional commerce

include cash, cheques, and credit cards. With
e-commerce, there’s electronic funds transfer,
credit card numbers and more.
DELIVERY TIME IN TRADITIONAL COMMERCE V/S E-
COMMERCE

Good and delivery of services is instant with

traditional commerce while e-commerce delivery
takes some time.
THANK YOU