Wellcome

MANAGEMENT
"LEARNING OF NOKIA'S
FAILURE
- A VISION OF MANAGEMENT IN
BUSINESS"

GROUP 4 - Management
 Management
01
Understanding about management

Lesson of Nokia
02
TABLE OF The failure of Nokia: Falling from the
pinnacle of success”

CONTENTS Experience
03 Lessons learned from Nokia

Vision of business
04 Vision of governance issues in the 4.0 era
and during the pandemic
01
MANAGEMENT
Management is important. The success or failure of
companies, public sector institutions and services,
not-for- profit organizations, sports teams, and so on,
often depends on the quality of their managers.
But what do managers do?
 The importance of
Management

Good organizational governance (GOG) is needed to

regulate and control the relationship between the
organization's management and all parties with an interest
in the organization regarding their rights and obligations
in accordance with the organization's vision and mission.
LOGIN
It aims to create added value for all interested parties as
well as to achieve organizational goals and work NEW ACCOUNT

programs effectively.
 Consequences of poor management
Damaged Company Reputation

Affect the company’s budget,

employee turnover and overall profits.

Mismanagement, less organized processes,

lack of planning, etc. together leads to
many disadvantages Reduced Productivity

Resources—including time and money

—are wasted
02
LESSON OF
NOKIA
The failure of Nokia: Falling from
the pinnacle of success”
 SWOT ANALYSIS OF NOKIA

STRENGTHS WEAKNESSES
- Have a brand advantage - Poor after sales services
- Wide range of products - Symbian operating system gradually lost the
- Nokia's products are easy to use favor of customers
- Quality, the reliability, durability, and creativity - Products do not meet customer needs
their phones provide.

OPPORTUNITIES THREATS
- The Microsoft-Nokia deal is cooperation for both - Competitors are getting stronger
companies - Technology changes
- Expand the range of products and prices. - Hard for Nokia to maintain and expand their
- New consumer trends appear in the market market share.
 Nokia's market share begins to slide

2007
Nokia's worldwide market
share was 49.4%, the highest
in the world.

By mid-2012.

The company's stock price fell

below $2.
 Nokia’s history only serves to prove that no
company is infallible, especially in the face of
technological progress.
What were some of their critical mistakes?

PROBLEM
 CDMA Approach
Strategic Phone Design

management Sales Approach

Symbian Operating System

Digital Ecosystem

Innovation Department
 Executive management

Subsidiaries
Many
Employment subsidiaries, but
Many managers these "branches"
and department are inefficient.
Leading heads, leading to
Failed in inconsistency,
organizational
structure and inter-
departmental
communication
 Change management
The styling of current
Nokia phones is not
competitive.
"conservative" in their product
design style, not
up to date with trends
Not focusing on
what your
customers want
Focus on Hiring the
Most Qualified
People
 03
EXPERIENCE

Plan Brands Management

Never rely solely on brand
Plan to allocate resources
reputation to retain customers and
appropriately.
acquire new brands.
Management resources wisely.
Management must go towards
leadership

Marketing Employee Business model

Marketing is as important as the
product itself.
Must adapt to the market
Establish an effective
Business model must be
recruitment channel to help
sustainable
recruit talented people
04

Vision of business
Vision of governance issues in the 4.0 era and
during the pandemic
The management team will be
primarily responsible for risk
management for the business. It is
leaders who will have to determine
the right time and method to
perform complex tasks.

So what should leaders do?

 Managers
Focus on training staff,
grasping technology The leader must firmly row in
solutions to be able to turn order to create a support for
business ideas into reality the staff.
during this period.

Efforts to maintain position

and expand online shopping
channel with price and
delivery solutions.
 VISION OF BUSINESS
MARKETING ASSESSMENT

Marketing right
Customer service
customer needs

TRAINING TECHNOLOGY
Developing e-commerce,
Applying business converting from offline
models to online.
 THANKS!
Kiều Oanh -Leader Do you have any questions?

Bảo Ngọc Oanhhanama@gmail.com

Thùy Chi

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Group 4