Class activities

Personas &
Customer Journey
Group 7 - Energy
Team Members

Energy

Quoc Khang
Thien Ly
Nhat Minh
Thu Phuong
Linh Dan
Menu

Buyer
Persona
 Thien Ly - 21
“I am still a young girl want to discover many things, I love watching multiple Ho Chi Minh City
type of movies but I scare of wasting time in a long queue and eat unhealthy University of Economics
product.” Major: Marketing
Income: 3,500,000 VND

Traits/Personalities Frustrations
Bio Fast Don’t want to waste time in a long
Studying and working mainly online Data-driven queue in the cinema
at home with a garden space. After Flexibility Don’t want to use unhealthy products
working she enjoys surfing social Coach when watching movies
media and watching movies. She
sometimes spends time in her garden
Interest
Science Fiction Want and Need
Psychological film Need a cozy space to enjoy personal
Gym, Yoga time/ watching movies
Online behaviour Healthy meal Interested in seeking lower price of
Active on Facebook, Instagram, Zalo Design movie tickets
Looks for coupons and good deal on Cooking Prefer digitalize on booking movie
Momo, Shopee Cool, new experience, adventure tickets
Watch movies on Netflix 3 or 4 Watch movies with friends/ family
times/ weeks (12-16 hours)
Who influence her
Friends, family, social reviewers,...
Menu

Customer
Journey
Choosing Movie
 1. Social Media: screenshot/ quote
from movies, movie introduction
2. Display ads
3. Youtube Ads (trailers)
Online 4. PR: Online news

1. OOH: Poster, display on LCD

Offline 2. WOM: Reviews, comments,
sharing of friends and family

Awareness
 1. Viewer Reviews
2. Reviewer Reviews
3. Behind The Scene
Online 4. Actor/Actress Information
5. Other Background Information

1. WOM: direct conversation

2. Display ads
3. Movie Concept (Visual, Genre)

Offline Conside
- ration
 1. Online Booking App.
Online 2. Booking E-ticket

Offline
1. Cinema
2. Snack and drink

Conversion
 1. Reviews
Online 2. Movie cuts
3. Social Media (Sharing post)

1. WOM: Direct Conversation

Offline
Loyalty