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Importance Of Advertisement
For the customers
• They increase awareness
• They make decision-making convenient
• They ensure better quality

For the businesses

• They lead to sales
• They create awareness
• They help build a favourable brand image
• They help differentiate the product
• They increase the brand’s goodwill
 Types Of Advertisements

• Print Advertisements
that uses hard copy printed mediums like newspapers, magazines, brochures, flyers, etc.,
• Broadcast Advertisements
that use broadcast mediums like TV and radio
• Outdoor Advertisements
that use mediums like billboards, buses, taxis, or street elements.
• Digital Advertisements
that use online or digital paid channels to communicate the marketing message to the target
audience
• Product Or Brand Integration
it involves brand or product placement in entertainment media like TV shows, OTT series,
YouTube videos, etc., where the brand is interwoven within the script without looking salesy.
 The definition of advertisement
• An advertisement (often shortened to advert or ad) is the promotion of a
product, brand or service to a viewership in order to attract interest, 
engagement and sales. Advertisements come in many forms, from copy to
interactive video, and have evolved to become a crucial feature of the app
marketplace.
 This definition of advertisement
can be divided into three parts

• It’s a paid promotional tool

• An identified sponsor backs it
• It aims to call public attention towards an offering or a brand

In simple terms, an advertisement is a paid communication message

intended to inform people about something or influence them to buy, try, or
do something.
 What Are The Objectives Of
Advertisements?
• To Inform
• To Persuade
• To Remind

Besides these three main objectives, advertisements also focus on:

• Building brand
• Increasing sales
• Creating demand
• Engaging with the target audience
• Expanding customer base
• Changing customers’ attitudes
 Component Of Advertisement

• Headline
• Sub-headline
• Body 
• Call-to-action
like “visit us on ourproductissupercool.com for more info” or “book in
advance for discounts up to 50%”, etc
 Advantages Of Advertisements

• Increases demand
• Helps in brand building
• Plays a key role in product launch
• Boosts existing customers’ confidence
• Attracts new customers
• Reduces customer turnover
• Educates the customers
 Disadvantages Of
Advertisements
• Increases the costs
• Confuses the buyer
• Can be misleading
• Can waste resources
• Multiplies customer needs
 Task make a advertisment about food and
drinks from the list.you should include why
some one should chose food ?