A PROJECT ON

CSR IN AMUL
INDUSTRIES

Presented By:-
Revathi.P
 OVERVIEW
Amul (Anand Milk Union Limited),
formed in 1946, is a dairy
cooperative movement in India.

It is a brand name managed by an

apex cooperative organisation,
Gujarat Co-operative Milk Marketing
Federation Ltd. (GCMMF).
 AMUL is based in Anand town of Gujarat
and has been a sterling example of a co-
operative organizations success in the
long term.

It is a state level apex body of milk

cooperatives in Gujarat It aims to provide
remunerative returns to the farmers and
also serve the interest of consumers by
providing quality products which are good
value for money
 It is a state level apex body of milk
cooperatives in Gujarat It aims to
provide remunerative returns to the
farmers and also serve the interest
of consumers by providing quality
products which are good value for
money
CONTD
Members:13 district cooperative milk
producers' Union
No. of Producer Members:2.79 million
No. of Village Societies:13,328
Total Milk handling capacity:11.22 million litres
per day
Milk collection (Total - 2008-09):3.05 billion
litres
Milk collection (DailyAverage2008-09):8.4
million litres
Milk Drying Capacity:626 Mts. per day
Cattle feed manufacturing Capacity:3500 Mts
per day
CORPORATE SOCIAL RESPONSIBILITY,
THE AMUL WAY

Corporate social responsibility (CSR) has been

defined as the ³commitment of business to
contribute to sustainable economic
development working with employees, their
families, the local community, and society at
large to improve their quality of life, in ways
that are both good for business and good for
development.
CORPORATE SOCIAL RESPONSIBILITY,
THE AMUL WAY

Corporate social responsibility (CSR) has

been defined as the ³commitment of
business to contribute to sustainable
economic development working with
employees, their families, the local
community, and society at large to improve
their quality of life, in ways that are both
good for business and good for development.´
 CSR-SENSITIVEORGANIZATIONAL
STRUCTURE

1) Village cooperative society

2)District cooperative society
3)State cooperative society
CONTD««
1st tier :- co-operative society at the village, of
which; milk producers are voluntary members.
They purchase milk form member & sell it to the
district level co-operative.

2nd tier :- The district co-operative that

processes milk into milk products, markets
locally & sells surplus to the state co-operative
for national & international marketing. There are
12 district co-operatives managed by a 15
member board elected by nominated
representatives or chairmen of the village co-
operatives.
3rd tier :- The state level co-operative - the
Gujarat Co-operative Milk Marketing Federation
(GCMMF) responsible for national and
international marketing of milk and milk
products produced and sold to it
CONTD««
It encompasses the entire chain from production
of raw material to reaching the consumer with
the end product.
Accumulation of human capital is important for
the development and growth of any enterprise or
economy.
It believes that technology and capital are
replicable inputs but not the human capital.
They aim to provide remunerative returns to
farmers and members. When the 2001 Gujarat
earthquake struck, the Amul Relief Fund donated
50 million Indian rupees to reconstructing
schools
 CSR-Sensitive Business Philosophy

The first step towards discharging the CSR

is the business philosophy of the GCMMF.
It is two-fold: one, to serve the interests
of milk producers and second, to provide
quality products to consumers as value for
money. The milk producers are paid for
their milk in accordance with market forces
and realisation of value for their produce.
CSR-Orientation to Distributors & Retailers

In Amul Yatra the distributors and their

salesmen are taken on a visit to Anand. During
this visit they are shown dairy plants, their
upkeep, international standards of hygiene and
quality, the practices adopted for clean milk
production, and above all the cooperative
philosophy. Through one to one talk with the
farmers, the distributors and salesmen realise
AMUL is a large business of small farmers.
AMUL RELIEF TRUST

Formed under the Chairmanship of Dr. V.

Kurien in 2001 with a donation of Rs. 50
Millions for reconstruction of the school
buildings damaged in the 2001 earthquake
in the Kutch area.

The Trust reconstructed 6 schools

damaged by the above earthquake at a
cost of Rs. 41.1 millions in Kutch area.
Thank you