BUSINESS ENVIRONMENT

AND LEGAL ASPECTS

NAME: KRANTHI
ROLL NO :21L31E005
MBA FIRST YEAR
A- SECTION
MID -1 PRESENTATION
BUSINESS ENVIRONMENT

BUSINESS ENVIROMENT

The environment includes factors outside the firm which can lead to
opporitunities for threats to the firm
Business is an organized effort by individuals to produce goods and services in
market place ,and to reap some reward for these efforts
Business environment
o “ Business,environment is the aggregate of all conditions ,events and
influences that surrounds and affect it ’’
- keith davis
o “ Business environment is the climate or set of conditions ,
economic ,spocial ,political or institutional in which business
operation and conducted ’’

- Arther M .weimer
Features and characteristics of business
environment

totally of
relativity external
forces
Dynamic
nature
Specific
and
genera
Tottally lforces
of
external
forces
Importance of business environment

Firm to Firms to
identify identify
opporituni Coping Improving
threats
tes and with rapid performan
and early
getting the changes ce
warning
first mover signals
advantage
Components of business
environment

internal
environment External
environment
Internal environment

Material Ma
chi
y ne
n e ry
Mo M
an
m ag
an en e
M t
External environment

Macro Micro
environment environment

Factors beyond the control of business enterprise are included in

external environment
 Wh
cus
ol e sa
to me
l er s rs
ind
ust
ries

fore
r et ign
aile
rs
se r
Go
s
vt a
nd
ind othe
ust r
Micro\operating environment

r i es
com
pet
it rs

pub
l ic
macro\general environment
 It includes factors that create ooporutuniies and threats to business
units
Natural environment
Technological environment
Socio-cultural environment
Demographical environment
Economic environment