• Another important function of the marketing department is Visual

Merchandising .It is the activity of promoting the sale of goods,especially by

their presentation in retail outlets. This includes combining
product,enviornment,and space into a stimulating and engaging display to
encourage the sale of a product or service.It is one of the final stages in trying to
set out a store in a way that customers will find attractive and appealing and it
should follow and reflect the principles that underpin the store’s image.It is the
way one displays ”good for sale” in the most attractive manner with the end
purpose of making sale.”If is does not sell,it is not Visual Merchandising” Visual
Merchandisng is the art of presentation ,which puts the merchandise in focus.It
educates the customers,creates desire and finally augments the selling
process.The technique is to make a visual impact on customers.This is the art of
arranging the goods and presenting it before the customer. It includes window
displays,signs,interiors displays,cosmetics promotions and any other special sales
promotions taking place.
 Objective of Visual Merchandising
•Educating the customers about the product/service in an effective and creative
way.
•Establishing a creative medium to present merchandise in 3D environment,
thereby enabling long lasting impact and recall value. •Setting the company apart in
an exclusive position.
•Establishing linkage between fashions, product design and marketing by keeping
the product in prime focus.
•Combining the creative, technical and operational aspects of a product and the
business.
•Drawing the attention of the customer to enable him to take purchase decision
within shortest possible time, and thus augmenting the selling process.
•The goods must be thoroughly inspected at your end as per our standards and our
quality manual handed over to you.
•Any dispute arising out of this purchase order is subject to settlement within
Bangalore Jurisdiction only.
 1
• To create window display for Festival “Onam”
2015 Process : -Understand the Indian festive
season. -Study about the festive elements. -
Find out some common elements from all the
festivals to use it in window. -Implementation.
• WINDOW DESIGN CONSTRAINS OF VAN
HEUSEN Standard window size – 12’ X 9’
MATERIAL Sun boards of 2mm – 8mm PRINTS
Vinyl print with different surface finishing like
gloss, matt, translucent etc. AVEREGE BUDGET
FOR WINDOW 10000 TO 15000.
• Onam is the biggest festival in the Indian state of
Kerala. Onam Festival falls during the Malayali
month of Chingam (August - September) and marks
the homecoming of legendary King Mahabali.
Carnival of Onam lasts for ten days and brings out
the best of Kerala culture and tradition. Intricately
decorated -Pookalam -Ambrosial Onasadya, -
Breathtaking Snake Boat Race -Exotic Kaikottikali
dance are some of the most remarkable features of
Onam - the harvest festival in Kerala