CULTURE and it’s INFLUENCE

on PEOPLE’S BEHAVIOR
 WHAT is BEHAVIOR???
HUMAN BEHAVIOR???
• Behavior refers to the actions or reactions of
an object or organism, usually in relation to
the environment. Behavior can be conscious or
unconscious, overt or covert, and voluntary or
involuntary.
• Human Behavior is the collection of activities
performed by human beings and influenced by
culture, attitudes, emotions, values, ethics,
authority, persuasion, and or creation.
 Influences in Human Behavior
• Reflexes- biologically inherited automatic reactions to
physical stimuli
• Instincts- biologically inherited patterns of behavior to
ensure survival
• Drives- biologically inherited impulses to reduce
discomfort
• Genetics- genes biologically inherited from parents
linked to various traits
• Culture- the shared products social groups that
created channel expression of biological
characteristics
 Sociobiology
• It is the study of biological basis of human behavior
• It combines Darwin’s theory of natural selection
with modern genetics.
• Sociologist assumes that behaviors that best help
people are biologically based and transmitted in the
genetic code.
• A growing body of sociologist believe that genes
work with culture in a complex way to shape and
limit nature and social life.
 RELEVANCE OF CULTURE TO HEALTH

1. Positive or Negative Lifestyle Behavior

2. Health Beliefs and Attitudes
3. Reaction to being sick
4. Communication patterns
5. Status
 Examples of Diseases Influence
Social Behavior

• Mental Disorder
• Aids
• Certain skin diseases
 Chapter Summary
• Culture we use it in ordinary conversations. It is
defined as learned and shared behavior, beliefs,
practices, institutions, of a society or a group of
people.
• Famous definition of concept of culture by British
anthropologist named “Tylor”.
• There are main features of Culture
• Components of culture are; Culture traits,
Culture complex, Culture pattern.
• Ethnocentrism is all people in some extent
tend to regard their own cultural values and
norms as better somewhat normal or natural.
• Every cultural trait need to be understood by
its own context
• Some cultural beliefs and practices are
universals
• Culture and the behaviors of individuals person
in group or society are intimately tied together