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latrobe.edu.au/business
Definition of Economics
Economics is the social science that studies the choices that
individuals, businesses, governments, and entire societies make
as they cope with scarcity and the incentives that influence and
reconcile those choices.
• Microeconomics
• Macroeconomics
latrobe.edu.au/business
Scarcity
Scarcity refers to the limited nature of society’s resources.
Each hour you spend doing one activity is one hour less that you
have to do something else.
latrobe.edu.au/business
Incentives
Understanding how people respond to incentives is central to
understanding how markets work.
When the price of beef rises, people decide to eat fewer steaks.
At the same time, beef farmers increase the size of their herds
and employ additional stockmen.
Opportunity cost
Opportunity cost is the best alternative that must be given up to
obtain some item.
Opportunity Cost
Market economy
A market economy is an economy that allocates resources
through the decentralised decisions of many firms and
households as they interact in markets for goods and services.
Market economy
Decisions are made by millions of self-interested households and firms.
Market economy
The invisible hand is the idea that buyers and sellers freely
interacting in a market economy will create an outcome that
allocates goods and services to those people who value them
most, and will make the best use of scarce resources.
Market economy
In any market, buyers look at the price when determining how
much to demand, and sellers look at the price when deciding
how much to supply.
Smith’s great insight was that prices adjust to guide buyers and
sellers to reach outcomes that can maximise society’s wellbeing
as a whole.
We might assume that there are only two goods in the world, or that
the firms and consumers in a market are only concerned with what
they buy and sell today.
Economic coordination
To reap the gains from trade, the choices of individuals must be
coordinated.
To make coordination work, four complementary social institutions
have evolved over the centuries:
–Firms
–Markets
–Property rights
–Money
latrobe.edu.au/business
Economic coordination
A firm is an economic unit that hires factors of production and
organises those factors to produce and sell goods and services.
A market is any arrangement that enables buyers and sellers to get
information and do business with each other.
Property rights are the social arrangements that govern ownership,
use, and disposal of resources, goods or services.
Money is any commodity or token that is generally acceptable as a
means of payment.
latrobe.edu.au/business
Trade Offs
Trade-offs happen everyday, during our
daily lives without us even recognising it,
this short article (7 minute read) explains:
https://fs.blog/2019/12/tradeoffs-decision-
making/
Microeconomics
Microeconomics is the study of how households and
firms make decisions and how they interact in markets.
Macroeconomics
Macroeconomics is the study of economy-wide
phenomena, including inflation, unemployment and
economic growth.
Micro vs Macroeconomics
(2:51 minute clip) Consider some of the issues reported in the news recently, are
All the policy questions on which economists provide advice involve a blend of
the positive and the normative.
• Natural experiments
• Statistical investigations
• Economic experiments
latrobe.edu.au/business
Jobs in Economics
Economists can have many different jobs using models, statistic
and economic experiments in their daily work.