E-commerce

Presented By :-
Anchal Kori
Prince Narwariya
Mansi Dhruvkar
Azhar Abbas
 Industry Overview
(Evolution and Growth of the sector)

 What is E-commerce?

 E-commerce become possible because of internet

 Types of E-commerce

 E-commerce become possible because of internet

.
How We Do E-commerce?
 Types of Business
Customer
Business
(Individual)
(Organisation)

B2B
Business (Udaan, Alibaba, C2B
(Organisation) Tradeindia, Indiamart, (freelancer, Elance)
99business.com)

Customer B2C C2C

(Individual) (Nike, Netflix, Nike) (e-bay, olx, Uber)
Traditional way of doing Business
Mfg. Unit Distributor Wholesaler Retailer Customer
20% 10% 10% 10% 100%

Advertisement
50%

E-commerce

Company Customer
 Strategies
• Increasing investment

• Increasing Market Size

• Attractive opportunities

• India is 3rd largest online shopper base

• 8th largest market for E-commerce

• Increasing 5G technology

Internet penetration is increasing driven by the

‘Digital India’ programme
• Ancillary services
• Agreement & partnership
• Expansion
• Subscription for e-commerce
• Digital marketing
• Geographic focus

• Even after lockdown Indian e-commerce market is growing very furiously

• Consumers are shifting towards 5G technology
• India has the highest data usage per smartphone at an average of 10.40 GB per
month.
 Recent Trends
(Strategies adopted to stay in business)

• Heavy discounts
• Increasing logistic base for fast delivery
• Pay later (Flipkart)
• Accepting digital payments
• AI chat bots for solving customer problems
• KYC
• Research & Development teams for understanding market and their customers
• Spending more on advertisement, especially online ads.
• Launching IPOs
 GOVERNMENT POLICIES
•100% FDI is allowed in B2B e-commerce.
• Digital India, Make in India, Start-up India, Skill India and Innovation Fund.
•Heavy investment made by the Government of India in rolling out fiber network for
5G will help boost E-commerce in India.
 Growth Drivers
(Growing demands, policy support, increasing Investments)
• There is growing demand expected in retail sector too.
 Opportunities

• Despite depressed consumer spending, economic slowdown and

uncertainty created due to COVID-19, e-commerce players are
expecting strong sales growth in 2021.
• Online grocery, e-pharmacy and social commerce are expected to see
a bulk of the action in 2021.
• India’s e-commerce market is expected to reach US$ 350 billion by
2030.