Big Data Analytics

Data
we create 2.5 quintillions Of data Everyday
1 quintillion = 10^18 bytes
Big Data Analytics

 Big Data Analytics examines large and different types of data

To uncover hidden Patterns ,Correlations and other insights
 Data comes in from Various Sources and has different Formats
 This Enormous Collection of data is Big Data
Characteristics Of BDA

1.Volume - High amount of Data

2. Variety - Different formats of Data

From Various Sources
3. Value - Extract Useful Data

4. Velocity - High Speed of accumulation of data

5. Veracity - Inconsistencies and uncertainty in Data

2.9 Billion
Facebook Users
Stages of BDA
Tools used in BDA

No SQL Database Realtime Processing

Software Integration Platform Apache hive

Log Analysis Platform Data Analysis Platform

Messaging System Data storage and processing Platform

Domains using Big Data Analytics
Types Of Data Analytics

1. Diagnostic Analytics

2. Descriptive Analytics

3. Prescriptive Analytics

4. Predictive Analytics
Trends in BDA

Starbucks uses behavioural analytics to cater to its customers

 Starbucks gather a lot of info about

Their customer’s coffee-buying habits
From their preferred drinks to what time of day
They’re usually ordering
 The Company directs exciting offers and coupons
to their customers and ensures to maintain their
Interest
Netflix
Netflix launched the seasons of its TV show House of Cards based on
The user reviews, ratings and Viewership
Procter & Gamble

 Market Basket Analysis, analyses customer buying habits by finding associations between the different
items that customers place in their “Shopping baskets”.
 The Company uses simulation models and predictive analysis inorder to create the Best design for its
products
Next Generation Product

 Big Data tools are used to operate Google’s Self Driving Cars .
 The Toyota Prius is fitted with cameras, GPS as well as powerful computers and sensors to safely drive on
the road without the intervention of human beings
Queries

 What is Big Data ?

 What are the Characteristics of Big Data Analytics ?

 Mention any two Real Time Uses of BDA

 What is the average amount of Data Created per day all over the world ?