Big Bazar

Retail Management CCE 1

Group Members
M2022099 Shubham Patil
 Location

• The store of Big Bazar which we have visited are

situated in Ostwal Empire in Boisar
• Ostwal Empire is the heart of city or where usually
consumer goes for shopping.
 Target Market

• It mainly Target all types of consumers to full their Every Kind of

needs.
• They have different section for appareals at “Fashion Big Bazar”
which mainly Focuses on the New, stylish and fashionable clothes
for all age group customers
 Offers

Buy 1 Get 1 Free / Buy 1 Get 2 Free

Discount Ranging from 10 to 70 %
 Pricing

1.Value Pricing
2.Promotional Pricing
Low Interest financing
Psychological discounting
Special Event Pricing
3.Differentiated Pricing
Time
4.Bundling
 Strategy

• Big Bazaar Public Holiday Sale Offers:

• Upto 70% Off + Upto Rs 500 Cashback On Home Needs Products
From Big Bazaar
• Get Upto 70% Discount On Home Needs Product Shopping
• Get Extra Rs 100 Cashback On Minimum Rs 500 Shopping
• Get Extra Rs 500 Cashback On Minimum Rs 2500 Shopping
• Cashback Will Be Given In FBB Wallet
• Valid For All Users
• Offer Running Between 22nd December 2021 To 2nd January 2022
Thank You