ENTREPRENEURSHIP

DEVELOPMENT
CIA-1(B)

SUBMITTED BY:
AKANKSHA, 20212604
VAIBHAV SINGH, 20212662
EKANSH DANGAYACH, 20212619
 INTRODUCTION
HOME BASE OF THE COMPANY : INDIA

COMPANY NAME: TATA MOTORS

We chose tata motors most successful car which is “NEXON” and the failed car which is “NANO” .

NEXON: Has been one of the best car from Tata Motors over the last few years. In fact, the Nexon broke into the Top 10
vehicles in India last year .

NANO: Tata Nano is a compact city car that was manufactured and marketed by Indian automaker Tata Motors over a
single generation, primarily in India, as an inexpensive rear-engined hatchback intended to appeal to current riders of
motorcycles and scooters
 REASON FOR SUCCESS OF NEXON

Ground clearance
Space

Infrastructure
Well Specced
Interior
 REASON FOR FAILURE OF TATA NANO

Marketing strategy
Obnoxious Design

Safety
Advertising
Build quality
 Nature And Extent of Success of NEXON

The USP of car is its 5 star safety rating. That being said, car
offers things that make it a deal maker instantly.
Nature of Nexon-
● Fortified Cabin
● Dual Front Airbag
● Electronic Stability Program
● Bold new DRLS
● IRA Technology
● Connected Car safety Extent of Success of Nexon-
• First made in India vehicle to score 5 Star
in Global NCAP.
• 4th Best selling Car in India
• Nexon SUV hits major milestone as Tata
Motors rolls out 2,00,000th unit.
 Nature And Extent of Failure of Nano

Tata decided to cut on all the unnecessary parts on the vehicle to reduce the
weight and size.
Nature of Nano-
● Using just one windscreen wiper instead of two.
● Removing airbags altogether which however hampered the safety.
● Providing a thinner and lighter spare tire.
● Making the fuel inlet only accessible through the front hood.
● Adding a single wing mirror instead of two .

Extent of Failure of NANO-

• Planned for 200000 vehicles but firm
was only able to sold 509 cars in 2010
and which came down to 3 in June 2018.
• Tata nano ends 2019 with no production
and company stopped completely stopped
sales and production from April 2020.
 CONCLUSION

● The Tata Nano’s failure and Tata Nexon success is a key learning
point on how to market and position an automobile as well as
which practices should be avoided or which practices should be
done.

● Tata NANO was supposed to bring a revolution in the Indian

society but failed miserably to do so and It was launched for the
middle class people of India.

● Tata NEXON has a very beautiful cabin, decent enough fuel

economy, good enough features list and a strong set of engines at
its disposal.