STRATERGIC MANAGEMENT ASSIGNMENT

“ADITHYA BIRLA GROUP ”

BY

MS. BABITHA M

(4JN20BA013)
Submitted to
THE DEPARTMENT OF MANAGEMENT STUDIES
JNNCE,SHIVAMOGGA
In particular fulfillment of the requirements for the award of the internal assessmentMarks

MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

INTERNAL GUIDE
Dr.Srinivasa Murthy
Assistant Professor,
Department of Management Studies
JNNCE,Shimogga
 INTRODUCTION
Aditya Vikram Birla (14 November
1943 – 1 October 1995), was an Click icon to add picture
Indian industrialist. Born into one of
the largest business families of
India, he oversaw the
diversification of his group into
textiles, petrochemicals and
telecommunications.
He was one of the first Indian
industrialists to expand abroad,
setting up plants in South east Asia
, the Philippines and Egypt.
His net worth was estimated at
£250 million by 1995. His death at
the age of 51 left his young son 
Kumar Mangalam Birla in charge
of his group of companies
 Our Mission
Our Vision To deliver superior
To be a premium global value to our customers,
conglomerate with a clear shareholders, employees
focus on each of the and society at large.
businesses.
Products

INSURANCE FINANCING WEALTH

MANAGEMEN
T

ADVISING
STRENTHS OF ADITHYA BIRLA CAPITAL
LTD
 Promoters increasing shareholding QoQ
 Company with high TTM EPS Growth
 Growth in Net Profit with increasing Profit Margin (QoQ)
 Increasing profits every quarter for the past 4 quarters
 Increasing Revenue every quarter for the past 3 quarters
WEAKNESS OF ADITHYA BIRLA CAPITAL
LTD
 Red Flag: High Interest Payments Compared to Earnings
 MFs decreased their shareholding last quarter
 Companies with High Debt
OPPORTUNUITY OF ADITHYA BIRLA
CAPITAL LTD
 Rising Delivery Percentage Compared to Prev Day
 High Momentum Scores (Technical Scores greater than 50)
 Highest Recovery from 52 Week Low
 Decrease in Provision in recent results
THREATS OF ADITHYA BIRLA
CAPITAL LTD
Companies with high market cap, lower public shareholding
STRTERGY OF THE GROUP

 The Rs 15,000 crore Aditya Birla group has evolved a four-pronged

strategy, which involves focusing on employees and customers, setting
up systems for all major functions and evolving a common group
strategy for future expansion and diversification. The group also plans
to set up a new management cadre of highly-trained individuals, who
will be utilised as a group resource.
THANK YOU