ENTREPRENEURSHIP

Lecture No : 1

Resource Person:
Natash Hamidani
Lecturer
Department of Management Sciences
COMSATS Institute of Information Technology
Islamabad.

1
 Objectives

• Introduction of the Instructor

• Course Goals

• Learning Outcomes

• Preview of the Course

2
 Course Goals

• To identify entrepreneurship as a career and lifestyle

option
• To build on business skills such as marketing, finance,
Utilizing E Commerce
• To increase self awareness, especially work ethic
• To become acquainted with business leaders
• To develop a mindset for business and develop
confidence
• To gain a "life role" credit after successful completion
3
 Learning Outcomes

• Utilization of students’ personal attributes to contribute to an

entrepreneurial venture.
• Application and demonstration of problem solving strategies and
attitudes necessary to develop entrepreneurial ideas
• Understanding of role of capital resource management.
• Development of guerrilla marketing techniques for business
promotion
• Self-evaluation of venture plan and reflect on ways to improve their
plan.
• Recognition of the social and economic benefits of entrepreneurship
within the context of community service.
• Understanding of importance of time management, communication4
 Course Literature
• Essentials of Entrepreneurship and Small
Business Management by Norman M.
Scarborough Jeffrey R. Cornwall.
• Entrepreneurship by Robert D. Hisrich,
Michael P. Peters, Dean A. Shepherd, 6th
Edition
• Entrepreneurship: New Venture Creation by
David H. Holt

5
 Lecture No. 1

• Define the term entrepreneur

• Describe the entrepreneurial profile.

• Describe the benefits of entrepreneurship.

• Describe the drawbacks of entrepreneurship.

6
 Lecture No. 3

• Explain the forces that are driving the growth of

entrepreneurship.

• Explain the cultural diversity of entrepreneurship.

• Put failure into proper perspective.

• Avoiding the Pitfalls of Small Business Failure.

7
 Lecture No. 4

• Role of Entrepreneurs in Economic Development

• The Entrepreneurial Process
• Carol Moore’s Model of Entrepreneurial Process
• The Timmon’s Model of Entrepreneurial Process
• 10 D’s of Entrepreneurship
• 9 F’s of a successful Firm

8
 Lecture No. 5

• Understand Difference between Creativity and

Innovation
• Understand Paradigms
• Barriers to Creativity
• How to Spur Imagination
 Lecture No. 6

• How to Enhance Organizational Creativity

• How to enhance individual’s Creativity

10
 Lecture No. 7
• To learn creativity techniques
• Brainstorming

• Mind Mapping

• Rapid Prototyping

• Mix n Match (Thomas Edison Challenge)

• Attribute Listing Chart 11

 Lecture No. 8

• Distinguish the different forms of Innovation

• Differentiate between the different types of

innovation

12
 Lecture No. 9

Intellectual Property Rights

• Patents
• Steps to Patent
• Benefits of Obtaining Patents
• Trademarks
• Copyrights

13
 Lecture No. 10

• Understand the advantages and disadvantages

of buying an existing business.
• Define the steps involved in the right way to buy
a business.
• Critical Areas for Analyzing an Existing Business.

• Entrepreneurs in Action-STEVE JOBS

14
 Lecture No. 11
• Strategic Management

• Competitive Advantage

• Core Competency

• Strategic Management Process

• Vision & Mission Statement

• SWOT Analysis
 Lecture No. 12

• PESTEL Analysis

• Key Success Factors

 Lecture No. 13

• Analyzing Competitors
• Create Company Goals and Objectives
• Formulate Strategy
• Translate Strategies into Action Plan
• Establishing Control
 Lecture No. 14

• Conducting a Feasibility Analysis

• The Feasibility Study
• Five Forces Model
• Product or Service Feasibility Analysis
• Financial Feasibility Analysis
 Lecture No. 15

• Why Develop a Business Plan?

• The Elements of a Business Plan
• What Lenders and Investors Look for in a
Business Plan
• Making the Business Plan Presentation
Concluding remarks
• Business Plan Format
 Lecture No. 16

• Identify the key attributes of a Social

Enterprise
• Characteristics of Social Enterprise
• Understand how social enterprise differ from
other organisations

• Entrepreneurs in Action- Video on Google Boys

 Lecture No. 17

• Guidelines for Preparing Business Plan

• Tips on Preparing Business Plan
• Explain the advantages and the disadvantages of
the three major forms of ownership
• The Sole Proprietorship
• The Partnership
• The Corporation.
 Lecture No. 18

• Define Franchising.
• Explain the benefits and the drawbacks of
buying a franchise.
• Discuss the right way to buy a franchise.
• Outline the major trends shaping franchising.
 Lecture No. 19

• Myths & Tips about Franchising

• Understand the importance of preparing a
financial plan.
• Projected Financial Statements- Mistakes.
• Understand the basic financial statements
through ratio analysis.
 Lecture No. 20
• Explain the differences in the three types of
capital small businesses require: fixed, working, and
growth.
• Describe the differences in equity capital and debt
capital and the advantages and disadvantages of each.
• Describe the various sources of equity capital available
to entrepreneurs, including personal savings, friends
and relatives, angels, partners, corporations, venture
capital, and public stock offerings.
• Describe the various sources of debt capital and the
advantages and disadvantages of each.
 Lecture No. 21

• Describe the benefits of selling on the World Wide

Web.
• Understand the factors an entrepreneur should
consider before launching into e-commerce.
• Explain the twelve myths of e-commerce and how to
avoid falling victim to them.
• Learn the techniques of designing a killer Web site.

• Entrepreneurs in Action – Bill Gates

 Lecture No. 22
• Define Elevator Pitch

• Elevator Pitch Must Haves & Cautions

• Elements of Pitch

• Dragon’s Den Video

 Lecture No. 23

• Define Intrapreneurs
• Types of Corporate Entrepreneurship
• Compensation of Intrapreneurs
• Barriers to Intrapreneurship
• Freedom Factors attached to Intrapreneurship
• Advantages/ Disadvantages of Intrapreneurship
• How Companies can support Intrapreneurs
• Ten Commandments of Intrapreneurship
 Lecture No. 24

• Discuss the “four Ps” of marketing—product, place,

price, and promotion—and their role in building a
successful marketing strategy.
• Marketing Wheel of Fortune
• How Small Business Marketing differs from Corporations
• Small Business Marketing Advantage
 Lecture No. 25
• One-to-One Marketing

• Customer Sensitivity

• Guerilla Marketing

• Competitive Advantage Development through Customer

Focus, Quality, Convenience, Innovation, Service &
Speed

• Benefits of Selling on Web

 Lecture No. 26

• Stakeholder’s Management
 Lecture No. 27
 

• History and Importance of Quality

• Defining Quality

• Principles & Practices, Quality

 Lecture No. 28

• Importance of Customer Satisfaction & Loyalty

• Creating Satisfied Customers

• Gathering Customer Information

• Production and Service Delivery

• CRM
 Lecture No. 29

• INFLUENCING & NEGOTIATION

• TOWS ANALYSIS
 Lecture No. 30
• Explain why “going global” has become an
integral part of many small companies' strategies.

• Describe the principal strategies small businesses have

for going global.

• Explain how to build a thriving export program.

• Discuss the major barriers to international trade and

their impact on the global community.
 Lecture No. 31

• Explain the challenges involved in the entrepreneur's

role as leader and what is required to be a successful
leader.
• Describe the importance of hiring employees and how
to avoid making hiring mistakes.
• Explain how to create a company culture that
encourages employee retention.
• Describe the steps in developing a management
succession plan for a growing business
 Lecture Review

• Introduction of the Instructor

• Course Goals

• Learning Outcomes

• Preview of the Course

36