Team Presentation

Imani Jackson Marcos Galán Ixchel Valdía Nils Årud

JOB TITLE JOB TITLE JOB TITLE JOB TITLE
Blue is the colour of the clear Blue is the colour of the clear Blue is the colour of the clear Blue is the colour of the clear
sky and the deep sea sky and the deep sea sky and the deep sea sky and the deep sea

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Wholly Café main product is coffee. We serve various types of
coffee. For example ,Mazagran coffee, Eiscafee, Macchiato, Irish
coffee and Matcha. Each coffee have its own specialty and flavour
such as antioxidants in Mazagran coffee could prevent memory loss,
Eiscafee is known to prevent dizziness and causes mental
alertnessm. Meanwhile, Macchiato keeps your blood pressure in
control and Irish Coffee has more caffeine in it than energy drinks.
Wholly Café coffee shop also serves coffee which may help you to
lose weight and boosts your physical performance. Senior citizens
can consume our coffee too as it gives benefits such as reducing the
risks of diabetes, skin cancer and it is also good for liver. Wholly
Café serves coffee that is also suitable for kids and adults who can’t
consume caffeine which is our signature Matcha that is mainly from
green tea.Wholly Café coffee shop gives guarantee that can
consume all types of coffee that contains much benefits to health
and for mind stability.
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 BUSINESS NAME Wholly Café Coffee Shop

BUSINESS ADDRESS No. 6, Tanjung Aru, 88100 Kota Kinabalu, Sabah

PHONE NUMBER 088-8965241

TYPE OF BUSINESS Partnership

THE MAIN ACTIVITY OF BUSINESS Preparing and selling coffee and biscuits

BUSINESS START DATE 28 September 2021

DATE OF REGISTRATION 07-4891025

REGISTRATION NUMBER 202102000005 (8962310-A)

OWN MONEY RM 20, 000

LOAN CAPITAL -  

TOTAL CAPITAL RM 20, 000

SOURCE OF FUNDING 4 -  
 FULL NAME Deva Darsshini A/P Muniandy

IC NUMBER 950402-05-0324

DATE OF BIRTH / AGE 02 April 1995 (26)

ADDRESS No. 853, Jalan Damai 1/4 , Taman Damai 09000

Padang Serai, Kedah

PHONE NUMBER 014-3502853

ACADEMIC QUALIFICATIONS Bachelor’s Degree in International Business

Administration

SKILLS  Coffee knowledge

 Ability to multitasks

 Work well under pressure

EXPRIENCE Working experience in five star hatel for 4 years as a

coffee server

STATUS Bachelor

ATTENDED COURSE Program Latihan Kemahiran dan Kerjaya (PLKK)

Kementerian Luar Bandar

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 FULL NAME Rafidah Binti Yadimin

IC NUMBER 950825-05-0254

“
DATE OF BIRTH / AGE 25 August 1995 (26)

ADDRESS 26 D, Jalan Rasah 70300 Seremban,

Negeri Sembilan

PHONE NUMBER 013-6062519

ACADEMIC QUALIFICATIONS Degree in Business

SKILLS Administrative Manager

EXPERINCE Worked as an administrative at Luwak

Coffee for 5 years

STATUS Bachelor

ATTENDED COURSE Had attended Barista Course at

European Bartender School for 5 days

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 FULL NAME Ku Nur Liyana Binti Ku Mokhtar

IC NUMBER 971103-09-0064

DATE OF BIRTH / AGE 03 November 1997 (24)

ADDRESS Lot 68, Kampung Meribut 06100

Kodiang, Kedah

PHONE NUMBER 019-8080663

ACADEMIC QUALIFICATIONS Diploma In Culinary Arts

SKILLS Barista

EXPERINCE Had worked as a barista in a

leading hotel in Kuala Lumpur for 8

years

STATUS Bachelor

ATTENDED COURSE Once attended a course on coffee

preparation

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 FULL NAME Ainnur Afiqah Binti Afandi

IC NUMBER 950404-01-0342

DATE OF BIRTH/ AGE 04 April 1995 (26)

 
L8, Kampung Parit Laman 83500 Parit
  ADDRESS
Sulong, Batu Pahat, Johor

PHONE NUMBER 013-6653831

PHONE NUMBER 013-6653831

ACADEMIC QUALIFICATIONS Diploma in Food Service and Management

Can make many types of cookies

SKILLS

Used to work at Patmah Cookies for 5 years

EXPERINCE
as a cookies maker

STATUS Bachelor

Had attended a cake and cookies making

ATTENDED COURSE management course organized by Patmah

Cookies for 1 week

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 FULL NAME Rachel Jane Sylvester

IC NUMBER 000706-01-1762

DATE OF BIRTH / 06 July 2000 (21)

AGE

ADDRESS 665, Jalan Pandan Satu, Taman Pantai Lok Kawi,

Papar 89600 Sabah

PHONE NUMBER 014-3710050

ACADEMIC QUALIFICATIONS Diploma In Culinary Arts

SKILLS Make a drink

STATUS
Bachelor

ATTENDED COURSE
 Following the MARA young
entrepreneurship program
 Following the competition makes coffee who
deserves and tastes good
 Take an international coffee course (online)

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LOCATION:
LOCATION AUTHORITY

TANJUNG ARU, SABAH DEWAN BANDARAYA KOTA

KINABALU

Choosing a business location is one of the most important thing in business strategic.
This place is easily to identify because of the large sign board Wholly Café after the
round board. Most of Wholly Café target audience are located near the Tanjung Aru
Beach.
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 ORGANIZATION:

Café Manager
DEVA DARSSHINI A/P
MUNIANDY

Finance Manager Production

Administrative Marketing Manager Manager
KU NUR LIYANA
Manager AINNUR AFIQAH BINTI RACHEL JANE
BINTI KU
RAFIDAH BINTI AFANDI SYLVESTER
MOKHTAR
YADIMIN

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 POSITION TASK

   Coordinate the organization as a whole.

Café Manager  As the final decision maker in a discussion in a fair and

equitable manner.

 Always keep the business at a competitive level and never

use dirty ways in the business.

 Always look after the welfare of employees in an orderly

manner.

 Creating a disciplined and clean work environment. So, that

all employees are in a positive state.

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    Managing the welfare of all employees.

Administrative Manager  Manage all administrative matters in the café. So, that

no unwanted problems occur.

 Create employee schedules. So, that all employees

can work fairly and commensurate with the wages

received.

 Evaluate the performance of each employee on a

monthly basis for inclusion in employee records.

 Carry out responsibilities in organizing and

administering the café operation division.

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    Ensure the quality of each service is
Marketing Manager
guaranteed.

 Create an exhibition space or promotion

inside or outside the café. So, that customers

are more interested and want to try coffee in

the Wholly Café.

 Make promotions inside or outside the café

as a motivator to efforts to market the best

coffee from Wholly Café.

 Make a study on aspects of customer taste.

So, Wholly Café can further improve the taste

of coffee to match with the customer’s throat.

 Formulate effective marketing objectives to

promote Wholly Café.

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    Manage records of incoming and outgoing

Finance Manager money for each purchase of café necessities

and profits from sales.

 Make careful and orderly spending and budget

planning. So, that there is no wastage.

 Managing business accounts for the purchase

or payment of goods and orders from

customers online.

 Organize the financial strategy of the business

as a whole.

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    Responsible for arranging the operating
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Production Manager division or production division of the

business. So, that it runs smoothly.

 Always ensure the quality of each coffee

provided to customers is of high quality.

 Planning production activities for orders

outside the café is always organized and on

schedule.

 Ensuring adequate goods or requirements

for production. So, that everything runs

smoothly.

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 POSITION BASIC EPF SOCSO TOTAL

SALARY (RM) (RM) (RM)

    EMPLOYER EMPLOYEE EMPLOYER EMPLOYEE  

(11%) (8%) (3%) (0.5%)

CAFÉ MANAGER RM 2500 RM 275 RM 200 RM 75 RM 12.5 RM

3,062.52

ADMINISTRATIVE RM 1200 RM 132 RM 96 RM 36 RM 6 RM 1,470

MANAGER

MARKETING MANAGER RM 1200 RM 132 RM 96 RM 36 RM 6 RM 1,470

FINANCE MANAGER RM 1200 RM 132 RM 96 RM 36 RM 6 RM 1,470

PRODUCTION RM 1200 RM 132 RM 96 RM 36 RM 6 RM 1,470

MANAGER

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No. Items Assets Working capital (RM) Others

(RM) (RM)

1. Equipment 3,700.00    

2. Salary   8,942.52  

3. Material cost for a month   37,260.00  

4. Business registration     100.00

5. One time launching promotion cost:     400.00

Brochures and Pamphlets.

  TOTAL 3,700.00 46,202.52 500.00

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 Product Offered

1.Wholly Café offers a food menu for customers to obtain satisfaction. Among the food menus sold at the initial stage are as

follows:

 Mazagran coffee

 Irish coffee

 Eiscaffee

 Sea salt choc salt

 Macchiato

Chocojar  

2.Wholly Café also emphasizes product quality by using high quality raw materials.Wholly Café coffee shop is mainly serving

coffee which may help you to lose weight , boosts your physical performance .Senior citizens can consume these coffees as its

gives much benefits such as reduce the risks of diabetes,reduces risk of skin cancer and it is also good for liver.

3.Food and beverage.

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 Marketing Strategies (MIX)

Product:

- Wholly Café also emphasizes product quality by using high

quality raw materials.

PRICES:

- Wholly Café business provides special discounts during the

festive season and certain days such as Deepavali, Christmas

Day, Hari Raya Aidilfitri and others. The prices offered are

competitive and suitable for the local market.

No. Menu Price (RM)

1 Mazagran Coffee RM 5.00

2 Irish Coffee RM 6.00

3 Eiscaffee RM 5.50

4 Macchiato RM 4.50

5 Sea Salt Choc Chip COMBO DEALS

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6 Chocojar COMBO DEALS
PLACE / OUTLET / DISTRIBUTION:

- Near Tanjung Aru beach.

*This location is strategic because it’s near to :

-Condominium.

-Parking lot.

-Beach.

* Because it’s a strategic place, it is suitable with customer preference.

* Our goal is to generate monthly sales revenues of RM 200,000 per month of 3% of the target market within 12 months of opening.

PROMOTION:

- Among the promotional strategies carried out by Wholly Café to offer and introduce its menu and services are:
 

 Provide more efficient, fast and accurate services so that Wholly Café customers can spread positive publicity to the public.

 Provide Wholly Café profiles to all customers through pamphlets and brochures distributed.

 Maintain a good personal relationship with customers by giving special discounts and on Wholly Café anniversaries.

 Conduct promotions through Wholly Café’s social media platforms such as Facebook, Twitter Instagram.

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 Wholly Café First Beach Café

- Kids (50@RM 5.00) RM 250 - Kids (40@RM 5.00) RM 200

- Teenagers (465@RM RM - Teenagers (400@RM RM

6.00) 2,790 6.00) 2,400

- Adults (501@RM 6.00) RM -Adults (450@RM 6.00) RM

3,006 2,700

- Oldies (200@RM 5.50) RM - Oldies (150@RM 5.50) RM 825

1,100

TOTAL: RM TOTAL RM

7,146 6,125

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COMPETITOR:

- Wholly Café competitor is First Beach Café. The shop also located near Tanjung Aru beach. However, we overcome this problem by

locating our coffee shop much near the Tanjung Aru beach.

MARKET SHARE AND DAILY SALE FORECAST:

- Our market share is 50 percent, thus sale forecast is RM 3,573 per day.

MARKET BUDGET:

- Pamphlets ( printing and distribution ) ( RM 200.00)

- Brochures ( printing and distribution ) ( RM 200.00)

TOTAL: RM 400.00

OPERATION:

- Wholly Café produces coffee drinks with a wide variety of options that you can choose according to your individual taste. Our product

only use Arabic Coffee Bean that have a lot of benefits, such as it’s rich in antioxidant, low in calories, more fragile and arabic coffee bean

smells a bit like blueberries before it’s roasted. It’s really meet the target customers’ needs and wants because it’s full of benefits that good

for our body.

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COST OF PRODUCTION PER UNIT:

TYPES PRICE PER AMOUNT PRICE

UNIT ( RM )
TOPPINGS 30.00 (2KG) 5 SET 150.00
GREEN TEA 80.00 (2KG) 200 16,000.00
(PACKETS) PACKETS
COFFEE 100.00 200 20,000.00
BEANS (2KG) PACKETS
CHOCOLAT 60.00 ( 6 3 UNIT 720.00
ES KG)
MILK 50.00 (5 3 UNIT 150.00
Liters)
SUGAR 80.00 (26 3 UNIT 240.00
KG)
TOTAL     37,260.00

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SELLING PRICE:
No Menu Price (RM)

1 Mazagran Coffee RM 5.00

2 Irish Coffee RM 6.00

3 Eiscaffee RM 5.50

4 Macchiato RM 4.50

5 Sea Salt Choc Chip COMBO DEALS

6 Chocojar COMBO DEALS

- Estimated sale per day is RM 3,573 per day.

- Cost of raw material for one day RM 1,330.72, therefore for 5 days (one week)

RM 9,315.

- Sale for one week RM 3,573 x 5 days : RM 17,865.

- The best production plan for the job is semi-mechanized.

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FINANCIAL:

PROJECT IMPLEMENTATION COST:

Equipment 3,700.00

Salary for a week 2,235.63

Material cost for a week 9,315.00

Business registration 100.00 SOURCES OF FUNDS:

One time launching 400.00 - Seek partners to invest together.

promotion cost: *Starting contribution per owner: RM 4,000 Total: RM 20,000.

Brochures and *Collect our own money to buy the building.

Pamphlets. - Use our existing assets. For example, laptop, smartphone, and mixer.

TOTAL 15,750.63
 

PROJECT IMPLEMENTATION COST TABLE:

Project implementation RM Own money

cost (RM)

Equipment 3,700.00 3,700.00

Salary for a week 2,235.63 2,235.63

Material cost for a week 9,315.00 9,315.00

Business registration 100.00 100.00

One time launching 400.00 400.00

promotion cost:

Brochures and

Pamphlets.

TOTAL 15,750.63 15,750.63

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 DEPRECIATION TABLE:
- Asset (equipment) : RM 3,700.
- Life expectancy of asset is 100 weeks (approximately 2 years).
- Depreciation per week: RM 3,700/100 weeks: RM37.00/week.

Period Depreciation Cumulative Book value

depreciation

1st week RM 37 RM 37 RM 3,663

2nd week RM 37 RM 74 RM 3,626

3rd week RM 37 RM 111 RM 3,589

4th week RM 37 RM 148 RM 3,552

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CASH FLOW PROJECTION TABLE:

Cash Flow Projection 1st week 2nd week 3rd week 4th week Total

Cash inflow

Balanced Carry over   17,865 24,179.37 30,493.74  

Capital 15,750.63       15,750.63

Sale (from market study) 17,865 17,865 17,865 17,865 71,460

Total inflow 33,615.63 35,730 42,044.37 48,358.74 159,748.74

Outflow

Asset (equipment) 3,700       3,700

Registration and Promotion 500       500

Raw material 9,315 9,315 9,315 9,315 37,260

Salary 2,235.63 2,235.63 2,235.63 2,235.63 8,942.52

Total outflow 15,750.63 11,550.63 11,550.63 11,550.63 63,002.52

Balance 17,865 24,179.37 30,493.74 36,808.11 36,808.11

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PROJECTED INCOME PER MONTH:

  RM

Sale 71,460

Cost of good 37,260

Gross profit 34,200

Deduct  

Salary 8,942.52

Registration and promotion 500

Depreciation 148

Net profit 24,609.48

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BALANCE SHEET:

Asset RM

Cash 36,808.11

Asset 3,552.00

Total asset 40,360.11

Liability 0

Capital paid 15,750.63

Accumulated profit 24,609.48

Liability + Equity 40,360.11

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CONCLUSION:

- As a conclusion, Wholly Café is a partnership business that focus on making

great coffee and give satisfaction to our customer. Our business will continuously

make improvement in business strategies, especially in term of marketing to ensure

that the business is well know to the customer. We hope that our business will

succeed.
 
 

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 APPENDIES:
LOGO

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 MAZAGRAN COFFEE MACCHIATO
CHOCOJAR

EISCAFFEE
SEA SALT CHOC SALT IRISH COFFEE
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35
36
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